Do you remember that old University “first day” story about the professor that gets in front of the class and says “look to your left, now look to your right. Next year one of you won’t be here”.
I’m going to do some forecasting and make a similar statement about the future Canadian cellular market. We have 3 new companies opening shop in the next 6 months, and my prediction is that two of the 3 cell companies won’t be around in 1 year.
Here’s my prediction of what the market will look like next year at this time:
One of the cell companies will have trouble launching. Their technology will be rife with problems, which in turn will strain their customer service department with phone calls. A negative sentiment will set-in fairly quickly – they won’t make it past the one year mark.
One of the cell companies will launch successfully, but, they will struggle to differentiate themselves from the competition and will find it difficult to fund the expansion beyond the first year. Plans won’t materialize as expected, and they will be forced to sell the business at a discounted price to one of the incumbents.
One of the cell companies will launch successfully, will understand the marketing, customer service, and pricing model, and will become a formidable competitive force in the Canadian cellular marketplace.
My crystal ball suggests that – one year from this December, we will have 4 well established cellular players in Canada. Bell, Telus, Rogers, and ______________________ (FILL IN THE BLANK)
Who might that be ? Read on …
And, check back Thursday for the continuation of this post. This posting is part of a 4 part series on a re-cap of the new cell companies (Pubic Mobile, Dave Wireless, and Wind Mobile) coming to Canada, a round-out, analysis, and perspective on who will succeed, and who will fail.
To continue reading this post click here:
More: TheTelecomBlog.com has profiled all 3 new carriers in previous posts. You can read about them:
Coming to Canada this Fall – profiling Public Mobile
Coming to Canada this Fall – profiling Wind Mobile
Coming this winter to Canada. Profiling Dave Wireless.
Written by: Jeff Wiener. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Identi.ca, or Friendfeed
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“…..This posting is part of a 4 part series on a re-cap of the new cell companies (Pubic Mobile, Dave Wireless, and Wind Mobile) …”
really? Public Mobile?! I don’t want to buy a phone on pubic network no would I want to pay the ridiculous fees if my pubic went roaming