Rogers - Faster Hardware Upgrades
Rogers Wireless has recently announced changes in order to make it’s Hardware Upgrade Program (HUP) more friendly for it’s existing subscribers.
The New HUP has come into immediate effect and all existing Rogers customers can now get these upgrades at the same pricing as new customers for any current Rogers customer on a plan that has not been upgraded in the last 24 months. There is a $35 administration fee.
Rogers has split it’s phones into 5 categories – iPhone, Blackberry, Voice, Quick Messaging Devices and Others. The company states “All customers will be eligible for an upgrade to select basic voice phones at a discount after 12 months, and our full range of devices including higher-end smart phones after 24 months. What’s new is that customers with a higher average monthly spend may be eligible for smartphones even sooner.”
In a nutshell, it means that you get rid of the payment of the carrier subsidy sooner rather than later. I think it’s a step in the right direction in order to let the customers use the best available phones that are available at that time without keeping their old phones for years due to contract obligations. The $35 admin fee seems reasonable. I’m sure this plan will be well adopted.
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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter,Identi.ca, or Friendfeed
