It’s amazing how a simple job posting can quickly fill the blogosphere with rumors galore. This particular job post from Apple caught the attention of the folks at ComputerWorld who believe that this might well lead to opening the Pandora’s box on Apple’s strategy to bring iPhone OS to its other gadgets and devices.
Apple recently advertised for the position of ‘Engineering Manager (Platform Bring-Up)’ which mentions the following details
The Core Platform team within Apple’s Core OS organization is looking for a talented and inspired manager to lead a team focused on bring-up of iPhone OS on new platforms. The team is responsible for low level platform architecture, firmware, core drivers and bring-up of new hardware platforms. The team consists of talented engineers with experience in hardware, firmware, IOKit drivers, security and platform architecture.
This position requires a very technical and hands-on leader, experience in working closely with hardware team and a deep understanding of bare metal software. You must be a highly self-motivated individual who seeks to create a dynamic and creative team environment in which old problems are solved in new and innovative ways.”
I’d rather stay away from speculating if the Engineering Manager Job Posting = iPhone on other Apple devices and focus on what can Apple gain on migrating other devices to iPhone OS? For a start, iPhone OS is a remarkably well written and successful mobile operating system with nearly 75 million devices sold. Apple would have dearly wished that its much fancied ‘AppleTV’ could fare as well as the iPhone OS – however, it was not to be.
Web-Connected TV is a huge market with plenty of untapped potential and Apple TV has been a rather average performer when its compared to the phenomenal success of its Apple siblings – iPhone and iPod Touch. Bringing iPhone OS to AppleTV would mean the availability of a whopping 100,000 apps for AppleTV users – clearly, the possibilities are endless and the stakes very high.
Though Apple has refused to comment on the issue but there’s increasing speculation that Apple might partner with hardware partners and sell iPhone OS on a licensing model. iPhone OS is still without any doubt – the most popular operating ystem amongst mobile developers despite the recent crackdown by Apple on certain apps.
What’s more – there’s a strong case for porting the MacBook Air to iPhone OS to make it more affordable to users. The combination of Apple’s processors and iPhone OS may well change the future of MacBook Air forever.
‘Let’s not re-invent the wheel’ seems to be the Apple mantra and it seems intent on sticking to the tried, tested and mighty successful iPhone OS for all its devices.