To launch its first Android smartphone, AT&T has decided to take the best of both worlds from Google and Yahoo. Coined the ‘Backflip‘, the AT&T smartphone will run Google’s Android operating system and will use Yahoo as the search engine.
I find it interesting that AT&T has chosen Yahoo Search ahead of Google Search and that too when the operating system will be coming from Google. However, if you prefer Google Search rather than Yahoo Search, there’s nothing to worry. You can still configure your search options to use Google instead of Yahoo. The Backflip is being manufactured by Motorola and is expected to be available this Sunday (March 7).
The AT&T Backflip will be the first ever smartphone to run Yahoo Search on Android. Going by Yahoo’s dwindling fortunes, I just hope it’s not the last smartphone to run Yahoo Search on Android. As far as the looks and styling are concerned, the ‘Backflip’ looks absolutely gorgeous. The styling is quiet trendy and the phone looks incredibly sleek.
Understandably, Yahoo is pretty happy about the deal with AT&T. In an email statement to BusinessWeek, David Katz, Senior VP, Yahoo mentions
“We have a long-standing relationship with AT&T and more than 80 carrier partnerships around the world for our award- winning mobile-search experience. Mobile search continues to be a focus for investment and innovation.”
It is a moral victory for Yahoo which has clearly been facing tough competition from Google and Bing when it comes to internet search. On the whole, the AT&T Backflip looks to be a phone worth waiting for. Sunday is not too far!