What is Rogers Social View?

by Gaurav Kheterpal on April 30, 2010

If you are a social networking addict, Rogers has some good news coming for you. A cursory look at the Rogers website shows a flashy banner ‘Social View is Coming – Exclusively From Rogers’ which hints at a new social networking application about to be launched soon. While Rogers has not provided any details of what Social View might offer, it is certain that the Canadian wireless carrier is all set to jump on to the social networking bandwagon. AndroidGuys has revealed that Social View will aggregate content from popular social networking sites like Facebook, Twitter and MySpace.

Social View will also provide a display of recent traditional communications such as texts, calls and instant messages from your contacts. Right in the contact list! Social View will be an in-built application but there’s no official word on which devices it will run on. In fact, it may not be limited to just Android devices in future. HTC based devices already offer similar functionality via a feature known as FriendStream.

Rogers also plans to announce three new plans to compliment the Social View service. As expected, these plans will be high on social networking usage. The first plan - ’Unlimited Social Addict Plan’ will be directed towards Social View phones, though would also be available for other smartphones excluding Blackberry. The second plan – ‘Unlimited Socialite Plan’ is an entry level plan. The last plan – ‘Unlimited Social Master Plan’ is also directed at feature phones and is expected to be higher-end version of the Socialite Plan. Rogers has not released any details on pricing for any of these plans till now. Going by some of the horrendous customer experiences with Rogers’ existing ‘Unlimited’ plans, I think the least Rogers could have done is choose a different word for naming its plans.

It is also widely speculated that Rogers is also about to launch Acer Liquid e, its first Android 2.1 device which offers a 768MHz Snapdragon, a 3.5-inch 480×800 screen, 720p video playback and a 5-megapixel camera.

Is it too late for an app like Social View? Will Rogers’ new ‘Unlimited’ plans attract customers? Or is it a recipe for disaster? What do you think?

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Written by: Gaurav Kheterpal. www.digitcom.ca >. Follow TheTelecomBlog.com > by: RSS>, Twitter >, Identi.ca >, or Friendfeed >

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