When Apple dropped ideas for its iPad on consumers and the general public, the initial response was one of confusion. Folks didn’t appear to know what this “thing” was or what its purpose was. All of that changed once the marketing machine picked up and informed the populace that it did indeed need this piece of tech gear and, not only that, this piece of tech gear was going to revolutionize communications like other iProducts before it.
Perhaps not surprisingly, Apple’s sold millions of iPads at a rate that has eclipsed sales of the iPhone and of Mac laptops. Is this a sign of marketing at work or does this actually represent a shift worth noting?
Avaya seems to think it’s the latter. Word around the campfire is that the company has been working on its own tablet PC. Keeping in mind that Avaya specializes in “enterprise network, telephony, and call center technology,” it’s hard to imagine what they’d want in the tablet biz.
Avaya actually introduced an intention to develop “chameleon units for business communications” last fall, expressing a desire to get involved in the development of devices that “will take on the characteristics of phones, desktop video systems, locked-down contract-center terminals” and so forth to complete a “whole range of dedicated communications gear.”
The idea for the tablet, therefore, appears to fall right in line with Avaya’s designs on delving into the development of “dedicated communications gear.”
Avaya passed a device called tablet PC model 2010-70DO1A-003 through to the FCC on June 4. A diagram for the device’s test configuration shows the device “connected to a docking station equipped with an LCD monitor, phone handset, and earphone.” This leads to the conclusion that the device could be meant for office usage primarily.
With this information, it’s likely that Avaya’s tablet designs are currently fixated on the business and corporate sector. The device, while being called a tablet PC, is actually a “kind of computer peripheral” in that connection to a computer is necessary for “typical use.” The testing configuration confirms this assessment.
Given these facts, it’s tough to float the argument that Avaya is gearing up to take on the iPad or tablet computers in general with this offering. Instead, it appears that the company is continuing on its earler promise to provide a “whole range of dedicated communications gear” to its sector consumers.
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Written by: Jordan Richardson. www.digitcom.ca >. Follow TheTelecomBlog.com > by: RSS >, Twitter >, Identi.ca >, or Friendfeed >
