Public Mobile last week announced the availability of its unlimited talk and text service in Markham. The carrier also announced it plans to enter Richmond Hill and Vaughan in early May. These announcements come shortly after the carrier signaled its aggressive intent with the launch of an unlimited province-wide talk and text for $15/month.
Last month, Public Mobile added Burlington in its network service area, creating a continuous coverage stretching from Hamilton to the West Rouge near Pickering.
In the recent weeks, Alek Krstajic, Public Mobile CEO, has been vocal about his intent to acquire “at least one of the two other new entrants“ in the Canadian wireless market by the end of this year. If his acquisitions plans materialize, it would further boost Public Mobile’s expansion plans.
There’s no denying that Public Mobile has grown quickly. The carrier now has 82 exclusive stores in Ontario and 48 exclusive stores in Quebec. In total, Public Mobile’s unlimited network now covers approximately 8 million people.
Public Mobile now offers network coverage in the Greater Toronto area stretching from Hamilton to Oshawa. Public’s coverage in Montreal’s South Shore extends from Rue de Montbrun in Boucherville in the North to Chemin de Saint Jean in La Prairie in the South. The carrier’s network extends east to Highway 30 and continues straight to the South eastern boundary just before Carignan. On the north shore, Public Mobile service is now available across Boisbriand, Blainville and Lorraine.
Public Mobile says it expects to reach 19 million subscribers in Ontario and Quebec. The carrier says it will continue to expand its goal is to provide people with affordable service at predictable prices. The carrier has achieved decent success playing the price card – claiming to be a savior for public against the “outrageous fees for telecommunications services”. It claims to offer the lowest priced unlimited plans starting at $15 per month and the lowest price in Canada for roaming at just 15 cents per minute.
Public Mobile CEO Alek Krstajic remains bullish on the possibilities of snapping up one of his competitors, a move that would further expand the carrier’s growing national footprint.