In June, the federal government and Globalive won their crucial appeal of the Federal Court ruling against WIND Mobile’s right to operate in Canada. Not only did WIND Mobile continue to operate its brand of wireless services across the country, it went from strength to strength adding 39,000 and 45,000 new mobile phone subscribers in Q1 and Q2 respectively.
Based on its staggering growth, it was no surprise that Wind then staked its claim to be the “fastest growing wireless carrier in Canada” with a combined user base of 300,000. In contrast, Public was content with its market niche and never intended to attract customers seeking the latest iPhone or high-end BlackBerry smartphones.
When the Federal Court of Appeal made their decision in June, Public Mobile stated its intent to take the matter to the Supreme Court of Canada. And couple of weeks back, Public filed an appeal motion days ahead of a deadline Wednesday.
Clearly, there’s no love lost between the two. Though WIND emerged victorious in Round 1, Public looks to be in no mood to concede an inch this time around.
Given WIND’s staggering growth, it’s understandable that many of its competitors have been strongly opposed to its presence in the market. Earlier this year, Public Mobile brought about another court decision in which the company wasn’t Canadian enough. That court decision allowed WIND to keep operating pending its appeal and, as you can see, the company won the appeal.
Though Telus also initially opposed WIND’s entry into the market, it later opted to drop its motion against the largest new wireless entrant in Canada. Though it left no stone unturned in highlighting WIND’s “massive reliance on foreign backers”, Telus now says it’s stepping back in broader interests of Canada’s wireless market.
However, Public Mobile says it would like to seek more “clarity” on the decision made by the Federal Court of Appeal. It’s no piece of cake to win a Supreme Court hearing but Public says it’s prepared to fight tooth and nail for its rights. On its part, WIND says it’s already been “preparing for the worst.” Interesting times indeed!