Public Mobile Expands Roaming Footprint

by Gaurav Kheterpal on September 19, 2011

Public Mobile is sticking to its aggressive growth strategy for this year. In February, the carrier added Burlington to its network service area, creating continuous coverage stretching from Hamilton to the West Rouge near Pickering. In April, it launched an unlimited province-wide talk and text for $15/month and signaled intent to acquire “at least one of the two other new entrants“ in the Canadian wireless market by the end of this year.

In the last few months, Public Mobile has added Markham, Richmond Hill and Vaughan to its network service area. And last week, the carrier announced that it has expanded its Canadian roaming coverage area to include 93% of Canadians.

It’s hard to believe that when Public Mobile launched, it had practically zero roaming coverage. Last year, it signed a roaming agreement with Telus to cover “most major cities in Ontario and Quebec, as well as areas in Nova Scotia, Manitoba, Alberta and B.C”. As part of its latest roaming agreement, Public has now tied up with BCE Inc. to expand its roaming coverage in Canada to 93 per cent of the population.

“Public Mobile continues to offer the lowest price for Canadian roaming when compared to other new entrants,” said Public Mobile CEO Alek Krstajic.  “We remain committed to bringing Canadians affordable cell phone service,” added Krstajic.  For Canadian roaming it costs just 15-cents a minute to send or receive a call.  Incoming texts are free and outgoing texts are 15-cents.

The carrier says that customers in Eastern Canada will see the biggest expansion in roaming coverage, in addition to complete coverage of the Quebec City to Windsor, Ontario corridor. While this is a welcome move, Public needs to do more to catch up with the likes of Wind Mobile and Mobilicity. On one hand, Wind Mobile has emerged as the strongest new player and it’s no surprise that the carrier has already staked its claim to be the “fastest growing wireless carrier in Canada” with a combined user base of 300,000. On the other hand, Mobilicity boasts of a strong distribution channel courtesy its partnerships with 7-Eleven and Walmart Canada.

There’s no doubt that Public Mobile is under pressure to do more. To make the equation even more interesting, the carrier has no love lost with Wind Mobile. When the Federal Court of Appeal made their decision in June, Public Mobile stated its intent to take the matter to the Supreme Court of Canada. And couple of weeks back, Public filed an appeal motion days ahead of a deadline Wednesday.

Detailed information can be found on the Public Mobile roaming coverage page.

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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.comby: RSS,TwitterFacebook, or YouTube.

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