Public Mobile Partners With Procera For Business Analytics Support

by Gaurav Kheterpal on December 8, 2011

Each of Canada’s new wireless carriers (I call them the ‘Small Three’) have followed a refreshingly different approach. Wind Mobile took an aggressive path and staked its claim to be Canada’s fastest growing carrier. Mobilicity built an unmatched retail distribution network with several key partnerships including 7-Eleven and Walmart.

In contrast, Public Mobile has followed the grow slowly and steadily approach. In February, the carrier added Burlington to its network service area, creating continuous coverage stretching from Hamilton to the West Rouge near Pickering. In April, it launched an unlimited province-wide talk and text for $15/month. In September, Public Mobile announced that it has expanded its Canadian roaming coverage area to include 93% of Canadians.

And now Public Mobile is looking to enter strategic partnerships to juice up its offerings. Earlier this week, TeraGo, a leading national wireless broadband service provider, announced that it has successfully enabled its network infrastructure to support Public Mobile’s launch of their new unlimited 3G data plans. Public Mobile followed it up another announcement stating that it is partnering with Procera for its proven technology, business-ready analytics and superior support.

Public Mobile and Procera share a long business relationship. The carrier deployed Procera’s PacketLogic system set in implementing 3GPP-standard charging models that are enabling personalised services, such as on-demand prepaid data roaming. Public Mobile already uses the PacketLogic Report Studio feature for business analytics in order to respond to customer trends in smartphone use, enabling accurate capacity planning and enforcement of terms of service. Procera claims its solution helps wireless carriers such as Public Mobile take well informed business decisions and maintain profitability in cost-competitive markets.

“Procera’s proven ability to cost-effectively implement device-aware policies and their flexibility in new charging models were the primary reasons we selected Procera for this deployment,” said Brian O’Shaughnessy, Chief Technology Officer at Public Mobile. “Public Mobile can now deploy a cost-effective network by using the capabilities of the PacketLogic™ solution without sacrificing functionality or scalability. This critical component in Public Mobile’s unlimited 3G data service launch was deployed incredibly quickly by the Procera team – they worked as a natural extension of my team.”

Procera’s stock hit a new 52-week high Tuesday and the company has a market cap of $227.8 million.

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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.comby:RSS,TwitterFacebook, or YouTube.

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