Rogers has been on a dream run this year as far as LTE rollout is concerned. In July, the carrier launched Canada’s first Long Term Evolution (LTE) wireless network in Ottawa. In August, the Rogers LTE bandwagon headed to Toronto and the carrier set the clock ticking on the LTE launch in Vancouver and Montreal.
In September, Rogers subsequently launched its LTE network in Toronto, Montreal and Vancouver, thereby making ‘near broadband speed’ LTE service available to nearly 5.5 million Canadians.
However, residents of several cities in the Greater Toronto Area and surrounding Vancouver initially missed out on the LTE bandwagon. Not anymore though – the carrier yesterday announced that the expansion of its LTE footprint to include several new cities in the greater Toronto and Vancouver areas including Mississagua, Brampton, Vaughan, Port Coquitlam, Langley, and Maple Ridge.
“Today more Rogers customers from the east and west can experience the future of fast as we continue to expand the gold standard wireless network technology, the Rogers LTE network to more Canadian cities surrounding Toronto and Vancouver,” said John Boynton, Executive Vice President and Chief Marketing Officer, Rogers Communications. “We are proud to be first to offer the LTE network to more cities in the Greater Toronto Area and surrounding Vancouver.”
Rogers already offers a wide array of LTE-enabled devices including the LTE Rocket™ mobile hotspot (Sierra Wireless AirCard, two LTE smartphones, the Rogers exclusive Samsung Galaxy S II LTE smartphone™ and the HTC Raider™, the Rogers exclusive HTC Jetstream™ LTE tablet and the Rogers LTE Rocket stick (Sierra Wireless AirCard ® 313U).
Rogers says it will continue to aggressively expand its LTE network over the coming weeks and it claims to cover more than 30 per cent of the population by the end of 2011. In the past, Rogers CEO Nadir Mohamed has reiterated that LTE is the future and it would “fuel Canada’s digital economy” in this century. Mohamed maintains that bagging the lion’s share of LTE early adopters has always been its goal and its team has toiled hard to advance the roll out by months.
In September, Rogers successfully demonstrated its LTE network in Montreal, claiming 100 megabits per second download speeds, and up to 40 megabits per second uploading. This is several times faster than the HSPA+ technology, that’s used by rivals such as Telus. As the fourth generation of wireless networking, LTE promises users speeds up to 10x faster than the current 3G network, ostensibly making one’s wireless connection as fast as many users wired home Internet connection.