Establishing an effective channel partner program is easier said than done, especially for companies which operate in keenly contested market segments such as Unified Communications. While he is no Steve Jobs, it’s fair to say that Jeremy Butt had the same effect on Avaya Channel sales that the former had on Apple’s revolutionary product design.
After four years on the job as global channel chief in which he embraced a more channel-friendly model and actively promoted efforts to crack down the grey market activity, Jeremy Butt will be leaving Avaya at the end of March.
For those who haven’t heard of him, Jeremy Butt is a veteran in the Channel game. Prior to Avaya, he was the enterprise mobility channel boss at Motorola. During his stint at Avaya, he transformed the company’s channel-facing presence, and saw through the complex integration of the Nortel enterprise business.
“Jeremy is ready to take on a new challenge outside of Avaya, and we wish him the very best in his endeavors. His departure is part of a natural evolution of the organisation and is not reflective of any gaps in personal or channel performance,” a spokesperson said
Avaya says it has no immediate plans to hire a replacement for Mr. Butt. After his departure, Avaya’s key channel executives will report to Tom Mitchell, the company’s senior vice president of Avaya Go To Market. Mitchell, a former Cisco channel chief, acknowledges Butt’s contribution to transform Avaya into a channel-focused organization.
Butt also played a key role in helping Avaya look beyond traditional PBX technology and establish itself as a front runner in IP and UC segments. Reports suggest that Butt’s departure may trigger some re-organizational changes in the company’s channel ranks.