It’s raining LTE in Canada these days. Last month, Rogers announced the expansion of its LTE service in Montreal suburbs. And today, Telus will be launching its LTE network in 14 metropolitan areas across Canada.
While Rogers announced that it plans to expand 4G coverage to more than 25 additional cities and cover 20 million customers by the end of the year, Telus claims are taller – more than 25 million Canadians by the end of this year.
While it would be unfair to term it a level-playing field, each of Canada’s ‘Big Three’ wireless carriers are now LTE-enabled. Surely, 2012 is living up to its reputation of being “The year of LTE in Canada”.
Telus LTE service will launch today in 14 cities including Vancouver, Calgary, Edmonton, the greater Toronto area, Kitchener, Waterloo, Hamilton, Guelph, Belleville, Ottawa, Montreal, Québec City, Halifax and Yellowknife. The carrier claims that its network supports peak speeds of up to 75 megabits per second, although users could eventually experience 12 – 25 Mpbs speeds due to a number of factors – network conditions, device capabilities etc.
“We are committed to offering the best customer experience and we have followed through by launching our 4G LTE service in Toronto and the GTA and 13 other metropolitan centres across Canada. We also offer a solid and growing selection of LTE capable devices to ensure our customers can enjoy all the benefits of this blazing fast wireless service,” said David Fuller, TELUS Chief Marketing Officer.
Telus is currently offering the following LTE devices – Samsung Galaxy Tab 8.9 LTE tablet, the LG Optimus LTE smartphone or the Novatel Wireless Ovation MC679 4G LTE Mobile Internet Key. It says 4G LTE-capable Samsung Galaxy Note will also be available on February 14.
On the same note, the carrier yesterday signed a landmark agreement with Huawei to procure LTE RAN (radio access network) equipment for its LTE wireless network across Canada. Several analysts predicted that being a late mover in the LTE segment, Telus would face a distinct disadvantage as compared to Rogers and Bell. Even though the carrier expanded its so-called “4G Footprint” last year, there was little doubt that Telus needed to join the LTE bandwagon to make it a “Big 2012.”
Telus is hoping to make amends for its late entry by offering LTE at the same price as its other data plans. LTE is a pricy affair and Telus’ aggressive pricing may well fuel a price war with Rogers and Bell. What do you think?