Last week, my fellow blogger Jeff Wiener introduced Avaya’s latest offering – the Ethernet Routing Switch (ERS) 3500 Series. As he rightly mentioned, this is a crucial strategic move for the networking giant to fill the gaps in its portfolio with a much needed cost effective SME data switch.
On Wednesday, Avaya formally launched the Ethernet Routing Switch 3500 Series – a series of compact Ethernet switches designed for small and medium enterprises, branch offices, and open environments requiring silent operation.
The company says the 6 new 3500 Series switches are also optimal for open environments as classrooms and hospital suites. All these switches support plug-and-play capabilities for Internet Protocol (IP) phones and can be configured using just a single command to automatically provision the switch and enable all IP phones on an Avaya IP Office system. Some models also offer enhanced Power over Ethernet (PoE+) capabilities for powering such devices as IP phones, wireless access points and video surveillance cameras.
Avaya suggests that customers can purchase the 24-port models of the Avaya ERS 3500 to allow for scalability and expansion in capacity as their business grows. As Jeff mentioned in his earlier post, these switches will also support stacking (available with V5.1). Once released this will allow simplified management, auto unit replacement, and switch resiliency. This is a unique offering not available from the competition, HP, CISCO, Juniper in the SME model.
“The Avaya ERS 3500 series is the perfect family of switches for small locations; it provides the features and capabilities that enterprises expect at a price suited for the small and midsize market,” Marc Randall, senior vice president and general manager for Avaya Networking, said in a statement. “We’ve designed the ERS 3500 to work seamlessly with Avaya IP Office, simplifying deployment with our flagship collaboration solution for SMEs [small and midsize enterprises] so that businesses can be more productive, faster.”
The company hopes that its latest announcement will give partners a switch to round out their portfolio and participate in a new market segment. Additionally, it will also give them a platform to compete strongly in niche verticals such as classrooms, and doctors’ offices. Given the company’s recent struggles in the SME segment, these switches should help make Avaya more competitive and brings feature and price parity to their closest competitors.
To know more about the Ethernet Routing Switch 3500 Series, visit here.