Once upon a time, Cisco was my favorite networking company – innovative products, able leadership of John Chambers and oozing investor confidence. For several years, Cisco had a dream run as the undisputed leader of the networking empire while others including Juniper and others contested keenly for the silver medal. The company worked on a simple principle to beat all competitors – either kill them by launching rival products or simply by acquiring them.
And then, it lost ‘focus‘, leading to disappointed investors and confused employees. Back then, I was left wondering if I would ever get to see the Cisco of old – ruthless, lean and meaning business. It’s fair to say that the turnaround started last year when after several ordinary quarters, Cisco reported quarterly results that beat analyst’s projections and CEO John Chambers hailed the ‘Next Cisco’.
Since then, Cisco has scooped up Lightwire, NDS, ClearAccess and invested $100 million in a networking startup called Insieme that was started by three of its ex-employees. And if the indications are anything to go by, Cisco isn’t done yet. The networking giant last week announced that it plans to acquire network analytics company Truviso for an undisclosed amount to help increase operational efficiencies and drive new revenue streams for customers.
Truviso was founded in 2006 by a University of California Berkeley professor, Michael Franklin (now CTO) and a Ph.D. student, Sailesh Krishnamurthy (now VP- technology). The company’s flagship offering Visitor Insight & Analytics software covers hundreds of audience segments, and brings together measurement of visitor interactions across web sites, social media, ad servers, video, mobile and online marketing campaigns. The company claims to be able to analyse up to 500,000 data records per second.
It’s believed that Cisco will incorporate Truviso’s technology into its Cisco Prime technology, which enables businesses to gather and analyze network traffic. Several experts believe that it’s a good move as it will help Cisco’s foray into intelligent networks and help reap the acquisition benefits across all key verticals – core, data center, virtualization, collaboration, and video.
“With the growth of end-user devices and applications, and in turn the proliferation of large amounts of network data, service providers and enterprise customers are looking for ways to better understand usage and differentiate their service offerings,” Hilton Romanski, vice-president and head of corporate business development at Cisco, said in a blog post.
The deal is expected to close in Q4 2012, ending in July.