Though Mobilicity is easily the pick of Canada’s new wireless entrants, I believe it needs to work on two major aspects if it is to join the ‘Big League’. First and foremost, it needs to upgrade its network to provide better speeds to consumers.
In that context, Mobilicity last week announced that it plans to upgrade its unlimited 3.5G network to 4G later this year. The carrier claims its 4G network will deliver “enhanced data performance with peak download speeds of up to 21 Mbps.”
The other major factor, of course, is network coverage. The upstart carrier yesterday announced plans to expand its network coverage in four of its five service areas.
The expansion plan west of Toronto includes Milton, Oakville, Burlington and Hamilton. East of Toronto, Mobilicity will launch in Pickering, Ajax, Whitby and Oshawa. In Ottawa, the carrier will include Barrhaven, Orléans and Cumberland in its coverage area. In Greater Vancouver area, Mobilicity’s affordable unlimited service will now also be available in White Rock, Pitt Meadows and the Richmond-Surrey commuter corridors. In Edmonton, Mobilicity is expanding its service to around St. Albert to the north and southward to the airport.
“We’ve spent the last year on network densification to provide a great network experience amidst tremendous growth in our existing service area,” said Mobilicity President and Chief Operating Officer Stewart Lyons. “Now it’s time to expand outward and bring Mobilicity’s smart, affordable wireless service to more Canadians than ever.”
Mobilicity would be hoping that expanded network coverage coupled with an upgrade to 4G will propel further growth for its unlimited plans. The carrier claims the upgrade to 4G will enable customers to leverage the full performance of cutting-edge 4G smartphones and browse the web, run apps and watch video clips on their smartphones with enhanced quality and speed.
Despite being a new entrant, Mobilicity boasts of an envious retail distribution network including partnerships with 7-Eleven, Walmart Canada, HMV, Zellers, Metro Stores and Brick. Boosted by strong growth, the upstart carrier last year staked its claim to be the “nation’s fastest-growing new wireless entrant.”
Going by Mobilicity’s plans, 2012 may be even bigger and better.