Time flies. Last June, I covered a story about Rogers’ plans to rollout a new LTE network. Back then, Canada’s biggest wireless carrier claimed that it will reach Canada’s top 25 markets by the end of 2012.
And yesterday, Rogers celebrated its LTE one year anniversary. And what a remarkable year it’s been – starting off with Ottawa, then heading to Toronto, Montreal and Vancouver to round off an impressive year 2011. The carrier kicked off the New Year in style by expanding its LTE coverage area in Montreal to reach Laval, Terrebonne, Brossard, Longueuil and Vaudreuil. St. John’s, Calgary and Halifax followed suit soon after.
Despite an ordinary last quarter, the Rogers LTE bandwagon shows no signs of slowing down. The carrier yesterday announced plans to launch LTE services in 28 more cities by the end of this year. If Rogers sticks to the advertised rollout plan, it would be in a total of 35 of Canada’s top markets by the end of 2012, covering 60 per cent of the Canadian population.
On the eve of its first LTE anniversary, Rogers reiterated its stand that ‘LTE is the future’ and it would “fuel Canada’s digital economy” in this century. The carrier is investing approximately $2.2 billion in wireless capital investments in 2011 and 2012, including close to $500 million to bring LTE to the majority of Canadians by the end of 2012. These include Moncton, Trois Rivières, Sherbrooke,Quebec City, Kingston, Ajax, Pickering, Oshawa, Oakville, Burlington, Hamilton, St. Catharines, Niagara, Windsor, Cambridge, Kitchener, Waterloo, Guelph, London, Barrie, Sudbury, Saskatoon, Regina, Winnipeg, Edmonton, Kelowna, Abbotsford and Victoria.
“We’re proud to have been the first to offer the fastest wireless network technology in the world to our customers,” says John Boynton, Rogers Executive Vice President and Chief Marketing Officer. “We continue to deliver world leading Internet experiences by investing heavily in our wireless network, and based on what our customers tell us, our investments are paying off. Whether it’s a family using faster connections to stay in touch through video calling, a student downloading large files on the go, a sports fan catching every second of the game, or a commuter maximizing travel time, LTE is making Canadians’ lives better.”
Along the way, Rogers has squashed any doubts about the prospects of LTE technology. In February, the company launched two new LTE devices that reportedly offer the fastest speeds in Canada, as well as new LTE plans. Rogers claims the two new devices – the Sierra Wireless 4G AirCard® 330U LTE Rocket stick and the AirCard 763S LTE mobile hotspot will both offer LTE download speeds of up to 40 Mbps. Our very own Jeff Wiener has experienced the ‘Beyond 4G” Rogers goodness and certified it to be ‘Beyond fast’.