In the last year or so, Rogers has tried its hand at several new business initiatives such as machine-to-machine (M2M) wireless connectivity, banking and home monitoring service. It invested $5 million in Zoove, a mobile marketing solutions provider and forged significant partnerships with Microsoft and Counter Path.
The company has already stated its intent to go after the M2M segment. To that effect, Rogers joined the global M2M alliance earlier this month. And yesterday, Rogers announced a major partnership with SAP to develop and manage the deployment of newly packaged enterprise mobile applications which leverage the SAP mobile platform.
Rogers says the service is aimed at mobilizing enterprise workforce by providing them anytime anywhere access to apps that were previously only available on computers. It will be offered as a Rogers-branded managed mobility service and will provide access to business, industry and analytics enterprise mobility applications from SAP.
The two companies are banking on business customers to leverage the SAP mobile platform to quickly develop applications to give users secure access to business data on a variety of mobile devices.
“Businesses are transforming their IT resources to stay competitive and the four walls of the office are now transparent – anytime, anywhere access to mobile enterprise applications and software on any device is essential for efficiency and workforce productivity,” said Larry Baldachin, senior vice president, Business Segment, Rogers Communications. “By pairing the strength of our wireless network from continuous investments with SAP solutions, we will enable public and private sector customers with a solution to truly mobilize.”
Rogers says this is the first time that SAP and a Canadian wireless carrier had teamed up on this type of mobile applications platform. As I’ve mentioned in my earlier posts, Rogers holds several “firsts” in the Canadian wireless arena. It was the first carrier in North America to roll out an HSPA+ network with speeds up to 21 Mbps. Subsequently, it became the ‘first Canadian Carrier‘ to launch LTE. The company scored another first last year when it launched a ‘Smart Home Monitoring Service‘ – a security system that allows homeowners to control appliances remotely using a smartphone. Therefore, it’s no surprise that Rogers has now emerged as the first Canadian telecom company to join hands with SAP.