In all fairness, Public Mobile has kept a relatively low-profile till date as compared to the other new Canadian wireless entrants – namely, Mobilicity and Wind Mobile. While Mobilicity has gained subscribers through an envious retail distribution network, Wind Mobile staked its claim to be ‘Canada’s fastest growing wireless carrier‘ though an aggressive pricing strategy.
All along, Public Mobile focused on its wireless network, thereby missing out on alternate revenue lines to boost its bottom line. However, that’s set to change today as the upstart carrier launches Siren Music - Canada’s first truly unlimited mobile music experience.
Built in collaboration with Livewire Mobile, a Massachusetts company that provides digital content solutions for carriers, consumer device manufacturers, media companies and consumers; the new Siren music plan will be introduced as part of two flat-rate plans available on all Public Mobile’s new Android handsets.
Public Mobile says that Siren is the first-of-its-kind unlimited mobile music experience that offers unlimited music and unlimited data for one flat-rate price. The carrier has partnered with music studios Universal, Sony and Warner to deliver millions of songs to its new Siren Music platform. Public Mobile says that Siren subscribers will have access to a library of five million tunes by October.
Siren Music plans are available on all Public Mobile Android smartphones and include unlimited talk, text, 3G data, Siren Music and other features at an introductory monthly price of C$40 and C$47.
“Siren music lets you download all the songs you want and listen to them on your Android smartphone, anywhere, anytime,” said Alek Krstajic, CEO of Public Mobile. “Other carriers have per-track fees or limit your data usage. With Siren there are no per song or per album costs. It is a truly mobile service that allows you to download music on the go with no computers, no syncing and no extra devices required.”
The carrier would be hoping that Siren would help boost the sales for its new Android device, the ZTE N860 - Android Gingerbread 2.3, a 4.3-inch display, a 5 MP camera device available at $249 with a data plan.
Livewire is hosting the back end systems and servers that work with the Android Smartphone and applications, as well as Public Mobile’s systems, and the record labels’ music libraries. Public Mobile says that Livewire’s music expertise and experience will help keep Siren fresh, current and fun.