Tech geeks of the world are already plotting their respective strategies to stand in line for the new incarnation of the popular iPhone. At yet another glitzy announcement session, Apple introduced the awaited iPhone 5 and once again proved their unquestionable marketing prowess.
“This is the biggest thing to happen to iPhone since the iPhone,” said Apple marketing chief Phil Schiller.
The price tag of the iPhone 5 starts at $199 for a 16GB version, just like the price rag for the 4S on launch, while the 32GB version will run $299. The 64GB version goes for $399. All of the above prices are contingent on signing up for a two year plan at one of the iPhone’s three major U.S. carriers, however. Canadian pricing should be similar and also contingent on signing up for service plans.
The phone is slated to go on sale in the U.S., Canada, the U.K., France, Germany, Australia, Hong Kong, Japan, and Singapore on September 21. Pre-orders will be accepting starting on September 14.
The iPhone 5 will feature a four-inch display, which makes it larger than the “most amazing iPhone yet” by half an inch. It weighs 112 grams, for those into that sort of thing, and is 7.6 millimetres thick. That makes it lighter and smaller overall than the 4S.
The iPhone 5 will run on 4G LTE networks, like most of its competition, and is powered by an A6 processor. There are three microphones and a noise-cancellation earpiece, along with wideband audio, which should improve the quality of phone calls – if one is actually interested in making phone calls, that is.
The iPhone 5 also boasts a longer battery life than its predecessors (225 hours on standby, eight hours while talking) and the camera has once again seen incremental improvements, with “panorama” capability and upgraded front-and-back facing cameras.
As some customers try to decide whether or not to spring for the new iPhone, there are plenty of “news” articles to help grease the wheels (although not everyone is impressed and some are even wise to the whole game). With product hysteria perhaps at an all-time high and more upgrades to come, it truly is an interesting time to be an industry watcher. The iPhone 5 will move units, with or without analyst recommendation, and that’s really all that matters – isn’t it?