Apparently Apple made the decision to scrap Google’s offering and go its own way more than a year before their contract expired. As a result of Apple’s decision, Google was sent scrambling to develop something for iOS 6 and has yet to deliver the goods. According to both Apple and Google, the new version of Google Maps for iOS 6 is “incomplete” and won’t be available to ship for at least a few months.
Google has been flexing its mapping muscles as of late, revealing a truly stunning underwater feature and showcasing its low-level 3D aerial photography. In collecting information and displaying it in relevant, entertaining and useful ways, Google truly seems to be the King of Maps.
Apple did celebrate its own map software for its turn-by-turn directions, something Google supplied to the Android version of Google Maps, and its 3D rendering. But the often hilarious bugs plaguing the release have been hard to ignore and Apple seems to have, for once, fallen flat on its face.
“It appears to me that they seriously underestimated the size of this challenge,” Mike Dobson, founder of mapping consultancy TeleMapics, said. “It’s obvious to me that the first time humans ever saw parts of Apple’s maps is when users looked at it in iOS 6.”
There have been some rumblings that suggest Google Maps for iOS 6 will be ready at some point toward the end of this year, but rumours are funny things. According to the same report, Google found itself “blind-sided” by Apple’s decision to ditch them but admitted to having little choice in the matter.
“We think it would have been better if they had kept ours. But what do I know?” Schmidt said. “What were we going to do, force them not to change their mind? It’s their call.”
Most Apple users probably agree with Schmidt, even with the Cupertino company’s execs seemingly enamoured with their own mapping visions – at least at first. Now that the dust has settled and the statues look like pancakes, Apple has changed its tune. Google to the rescue.