Rogers Communications has announced the launch of its LTE network in 18 more markets, expanding the service to an estimated 60 percent of Canadians.
Rogers is now the first to introduce the LTE network to Saskatoon and Regina; Oshawa, Pickering and Ajax; the St. Catherines and Niagara area; and Sherbrooke and Trois-Rivieres in Quebec.
Rogers was the first to launch LTE in Canada, introducing the Long Term Evolution or 4G service with a commercial launch in Ottawa. From there, the company brought LTE to Toronto, Montreal, Vancouver, Calgary, Halifax, St. John’s, and Moncton.
After its initial LTE launch, Rogers saw an 80 percent usage increase year over year. With more smartphones and tablet computers getting in the hands of consumers and more rigorous demands for devices, 4G networks will become the battleground for telecommunications companies around the world.
The upcoming spectrum auction highlights the necessity of LTE networks, so Rogers’ advances into the market have to be seen as advantageous ahead of the land-grab over the “beachfront property” of the networking world.
“We’re proud to bring LTE first to many more Canadians and we’re hearing great feedback from consumers who love the speed and the quality that LTE delivers,” said John Boynton, Rogers executive vice president and chief marketing officer. “Canadians have an insatiable demand to be connected and this means doing even more on the go. They’re sharing videos, pictures and accessing real-time entertainment services like streaming music, gaming and videos. LTE helps deliver the next-gen experience they’re looking for.”
LTE first made its debut internationally in Sweden in December of 2009 thanks to TeliaSonera, Sweden and Finland’s dominant mobile carrier. It is expected to be the world’s first mobile standard, which makes the grab for it all the more serious. Companies left in the dust without adequate LTE support will likely be left in the dust with respect to its customer base.
Rogers’ expansion in LTE includes Victoria, Abbotsford, Kelowna, Kingston, Edmonton, Quebec City, the Oakville/Burlington/Hamilton area, the London/Kitchener/Waterloo area, Cambridge, and Barrie.
More markets are expected later this year and into 2013 and Rogers continues to press its advantage in the field and outdo the competition.