During last couple of months, the CRTC has proactively punished violating telemarketers – big and small, including companies of foreign origin Much like unsolicited telemarketing, spam is another major problem that’s plagued Canadians for several years.
Although the anti-spam law has been drafted, it will only be enforced next year and that’s left a window of opportunity for spammers to find loopholes in the system even before it’s put in place. The CRTC realizes this as a potential threat and has already started working proactively to set the ground for zero-tolerance towards spam.
To that effect, the regulatory body yesterday outlined examples of acceptable practices in the use of commercial electronic messages and promotions. The CRTC is also cautioning companies against trying to pull any tricks to get around the government’s anti-spam law.
The CRTC has advised companies to stay away from the commonly used toggling technique - sending consumers a permission message with a check-mark already filled in that the person agrees to receive communications. It will be mandated to contain an unfilled check box which consumers must tick off in order to show they want to receive material from the sender. The regulatory body has also issued guidelines related to details that senders must include in order to get consumer consent.
For text messages, consumers will be able to send a SMS message with the word “STOP” or “Unsubscribe” to opt-out of services at any time.
“We are committed to protecting Canadians from the harm caused by spam and other electronic threats,” said Andrea Rosen, the CRTC’s Chief Compliance and Enforcement Officer. “Canadian businesses, both large and small, are strongly encouraged to familiarize themselves with the law, the regulations and the information bulletins. Even though the law is not yet in force, businesses should start preparing now by updating their practices and developing compliance procedures.”
While the CRTC’s true test will be next year when the anti-spam law is enforced, it’s heartening to see the regulatory body adopt a proactive approach to desist spammers.