If we can believe the most recent PayPal study, Customers in North America are more and more interested in leaving their physical wallets back home, so Amazon is preparing to meet that growing demand. The online retail giant has quietly launch its first attempt at its own mobile wallet application, designed for use at the point-of-sale.
The application runs as “Amazon Wallet” and is in the early stages of development: it doesn’t support mobile payments or the ability to store credit or debit cards, but will allow its users to store and organize gift cards and other store and loyalty cards.
As the app description highlights, using the app you can scan or type in your gift card or membership card’s information so you have less “plastic” in your wallet or purse. The cards then are available within the app as barcode, QR code, text, or images.
The Amazon website www.amazon.com/wallet complements this mobile application, allowing users to log in an add another gift card to their account, and these cards will appear in the mobile app. Also, the Web platform allows you to manage your other payment methods, including credit cards, debit cards, and checking accounts.
As you can see, in its current form the Amazon Wallet can be considered a beta app in the light of the retail giant’s broader ambitions to establish itself as a competitor to PayPal or Google Wallet, and as alternative to Square and other mobile payment processors.
The app ships pre-installed on Amazon’s Fire Phone, and appeared in the Amazon app store and Google Play on July 17. Shortly after showing up in these stores, it was spotted by Android fan blogs, but early comments say it’s a pale imitation of the current mobile wallet alternatives on the market. However, it is a good hint of what is to come.