Public Mobile – The Plan, Handset, and Coverage Reviewed

by Jeff Wiener on November 11, 2009

Picture 12I’m sure you have heard at this point – there are 3 new carriers coming to Canada in the next 6 months. There have been some roadblocks as late for Wind Mobile, but otherwise Dave Wireless and Public Mobile are both expected to launch very shortly.

Public Mobile is using a never used “G” band spectrum – clearly a risk, but, they purchased their spectrum for 1/10th of what Wind Mobile paid for their spectrum. Wind Mobile is having problems launching (after Industry Canada accepted their $500Million but the CRTC rejected their application), and Public Mobile is now getting ready to launch.

The Plan: All you can talk and text flat rate $40 / month. How can you go wrong ? No hidden fees, no contracts ! The market has been waiting for a plan like this for some time. Question is – will Public Mobile’s plan be that different from their competitors (Dave and Wind) ?

Handset: It’s called the ZTE C78 – bluetooth, backlit display, with a built-in camera

Picture 13Coverage: Public Mobile suggests they will be up and running by end of year 2009 in Toronto and Montreal. 2010 will see more coverage including the Quebec City to Windsor corridor. A great sign for Public Mobile. Dave hasn’t announced an official launch date as of yet and Wind’s plans are quite curtailed, Public Mobile will clearly get a head start in this new competitive space.

I have profiled all 3 carriers over the last month, and you can read more here:
Coming to Canada this Fall – profiling Public Mobile
Coming to Canada this Fall – profiling Wind Mobile
Coming this winter to Canada. Profiling Dave Wireless.

Take a ride with Alek, Public Mobile’s CEO, and find out how his childhood helped to shape the company he runs today.

Written by: Jeff Wiener. Follow by: RSS, Twitter,, or Friendfeed

{ 1 trackback }

Public Mobile will NOT have a data plan at launch. Could this be their downfall ? —
November 11, 2009 at 7:32 am

{ 1 comment }

lucky February 10, 2010 at 7:46 pm

windmobile=35 =same..publicmobile same talk text unlimited=40..any1 else=50$ or 100$ ???for same

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