Google Window Decals make it easier to find retailers online

by Jeff Wiener on December 29, 2009

Picture 22Another creative idea from Google. Google is sending out window decals to retailers. The retailer puts the decal on the window of their store front, and using a scanner on your cell phone you will be directed to the page of that particular business on Google’s Favorite Places.

Google is creating unique bar codes, known as a QR code. Once the code is scanned you can:
– Read reviews to see what other users think about the business
– Find a coupon that the business has posted to their Place Page
– Star the business to remember to check it out later, or to remember to visit again
– Leave a review right after you leave the business.

You can visit the Google QR page to try it for yourself. I loaded an app on my iPhone to test the bar code found on Google’s page. I tried it 4 times and it didn’t work. The concept is great, it will of course take some time before this proliferates into the marketplace, or for that matter, before the bar code actually reads. I was quite surprised though that the scanner app I downloaded wasn’t a Google app. As per Google’s instructions: Make sure your phone can scan a QR code with its camera, either with an application that you download or via software that’s already installed on your phone. To find out what application to use for your phone, we recommend doing a Google search for the model of your phone along with “QR reader”.

Why wouldn’t Google make their own iPhone scanner app ?

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Written by: Jeff Wiener. Follow by: RSS, Twitter,, or Friendfeed

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