Your .gov at work: There’s an App for That!

by Pamela Hilliard Owens on January 21, 2010

The White HouseIt was only a matter of time. President Barack Obama ran the most “connected” campaign in the history of the United States from 2006 through 2008; optimizing social media networking, engaging every new type of technology available, and generating millions of contacts that could be utilized for other purposes.

In between the November 2008 and the January 2009 Inauguration, President-elect Obama had many important issues to deal with; including what kind of dog would be selected for the First Daughters. But also high up on the to-do list was what to do about Mr. Obama’s beloved personal Blackberry. The security issues were complicated enough when he was a Senator and Presidential Candidate. Now that he was to be President, those issues became even more difficult to solve. I do believe the President still has his especially configured Blackberry because the leather holster can be seen on his belt as he walks to Air Force One.

On Tuesday January 20, however, the White House announced that a new app is available for the Apple iPhone and iPod Touch that is a mobile and optimized version of the official website. The app includes various delivery systems for the White House blog, videos, news, announcements, etc. Any time the President is speaking, such as for the State if the Union Address next week, you’ll be able to stream it live on your iPhone or Touch. According to the announcement, other mobile devices will soon have their own apps.

Is this “propaganda”? Of course it is! Presidents have been working to control their message to the people since George Washington. Franklin D. Roosevelt raised the “White House propaganda machine” to modern heights with his famous “Fireside Chats” on the radio.

If you want to check out the White House while sipping your latte, you can download the free app from the iTunes App Store.

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Written by: Pamela Hilliard Owens.

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