Nokia Takes On Google With Free Ovi Maps

by Gaurav Kheterpal on January 23, 2010

Free Ovi Maps - Challenging Google?

Free Ovi Maps - Challenging Google?

Nokia has recently announced that it is offering Ovi Maps, a map navigation tool for cars and hiking free of cost for 74 countries in as many as 46 languages. It is clearly a move aimed at taking on the likes of Google and it’s much fancied Nexus One.

The number of users using GPS navigation on cellphones in the year 2009 stands at nearly 25 million and is expected to be doubled this year. It clearly is a massive playing field and Nokia is determined to give Google a stiff challenge for the top spot.

In 2008, Nokia acquired Navteq, a US based company specializing in navigation systems, for nearly $5.1 billion dollars as a move to strengthen it’s GPS navigation portfolio. Nokia knows that Google Maps service has gained a lot of popularity and public acceptance ever since it was launched so it’s not going to be easy to make users switch to another paid navigation service. As a result, it has decided to try and entice users by offering a world class free navigation service.

The best part is that the free Ovi Maps service is even better than the erstwhile paid version and offers Free Lonely Planet and Michelin guides.

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Written by: Gaurav Kheterpal. Follow by: RSSTwitter,, or Friendfeed

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