AT&T – Verizon Wireless: The Price War Is On !

by Gaurav Kheterpal on January 25, 2010

The War is On !

The War is On !

Everthing is fair in love and war and it’s well known that there is no love lost between AT&T and Verizon Wireless. The latter made the first move by cutting the prices of it’s unlimited talk and SMS plans for iPhone customers. AT&T followed suit shortly thereafter.

The price cuts are a strategic part of the strategy of carriers to influence subscribers to opt for specific plans and this move by these 2 biggies is no different. While the voice calls have been made cheaper, the customers are being encouraged to opt for data plans which usually yield higher profits for the carriers.

If you are Verizon Wireless iPhone customer, you can now opt for unlimited voice and data plan that costs as much as $30 less per month as compared to the earlier price tag. Similarly, if you have a AT&T subscription on your iPhone, Unlimited Voice + Unlimited Data is now available at $100 instead of $130. Full details on various AT&T plan pricing options is available here and to switch to the new AT&T Unlimited Voice + Unlimited Data plan, visit here.

I’d hardly be surprised if other carriers including Sprint reduce their prices soon. Further, it’s widely expected by industry analysts that the unlimited plan prices may drop further by as much as 25-30% in the next couple of years. It’s surely a win win deal as far as customers are concerned.

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Written by: Gaurav Kheterpal. Follow by: RSSTwitter,, or Friendfeed

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Sprint - Feeling the Heat? —
August 13, 2012 at 3:44 am

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