It looks like Telus is cybersquatting Wind Mobile’s brand. Shame on you Telus

by Jeff Wiener on January 25, 2010

Any regular reader knows that Wind Mobile recently launched their service in mid December. Prior to being known as Wind Mobile they referred to themselves by their parent company name Globalive. Globalive made their new name announcement “WIND” on August 10th, 2009 with the following statement:
Toronto, August 10 – Today welcomes the first of many steps towards change in the Canadian wireless market. At a private employee event today, staff at Globalive Wireless were introduced to WIND, the company’s much-anticipated new brand name.

The name WIND could be easily mis-pronounced when spoken quickly. Is it “Wind Mobile” or “Win Mobile”, an easy mistake to make. Or, you could mis-spell the name when typing out “Wind Mobile” much as I did last week.

I inadvertently typed, however, instead of being directed to the “Wind Mobile” web site I somehow ended up on the the Koodo web site. Koodo is Telus’ cheap brand name – cheap is also another way to describe this cybersquatting move by Telus.

A quick Who Is search on identifies the registrant of the URL as having registered the site on August 12th, 2009, 2 days after Globalive’s announcement.

Telus is a national carrier, a well respected publicly traded conglomerate with millions of customers, a Board of Directors, and an extremely “with it” web savvy presence. But for a national carrier to pull this kind of stunt ?

For those not familiar with the term cybersquatting I pulled this definition from Wikipedia:
Cybersquatting (also known as domain squatting), according to the United States federal law known as the Anticybersquatting Consumer Protection Act, is registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else.

Telus ? What on earth are you doing ?

It’s easy enough for Telus to get into a legal tangle with Bell and Rogers over the “fastest, best network” claim. It’s also within their legal rights to use every possible CRTC loop hole to prevent Wind Mobile from launching. But this ? A little more investigative work reveals that 2 weeks prior, on July 27th, 2009, Wind Mobile published a press release with the following comment:
Following a series of applications to the CRTC aimed at stifling competition, TELUS filed another application late on Friday seeking additional rights to intervene in the CRTC’s review of Globalive Wireless’ approval to enter the wireless market.

Come on Wind, you should do something about this. You could have a field day with this, a marketing bonanza ! And you might make Telus cough-up the name. Not sure Telus will win too many brownie points with this move.

Shame on you Telus !

More: Telus replied to the blog post and email I sent out to them. You can read that post here.

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Telus Responds to Wind Mobile Cybersquatting Scandal —
August 13, 2012 at 3:45 am


Ernie January 25, 2010 at 10:26 am

Telus ? What on earth are you doing ?

– This has to be a personal favourite, I couldn’t help but chuckle when I read that.

Matthew January 25, 2010 at 9:40 pm

Hmmm….I’m with Wind right now. Mind you my loyalty only lasts until someone offers me something better. Can’t wait for jumping from company to company. This is old news though. It was on hofo long ago. Plus, we are talking about big boys taking a shot at one another. If this keeps you at night just wait until they really start slinging it. Let’s Dave and others coming in the fray.

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