Fresh Wireless. Will this be the new name for Dave Wireless ? Details coming soon

by Jeff Wiener on January 29, 2010

Dave Wireless has been marketing themselves under the “Dave” moniker for some time with the understanding that at some point in the near future they would re-brand with a new name closer to launch.

Earlier today I received an email from the marketing department of Dave Wireless as follows:
John Bitove and Dave Dobbin to unveil new brand name/logo and provide company launch update

Toronto, January 29, 2010 – News media are invited to attend the unveiling of Data & Audio Visual Enterprises Wireless Inc.’s (DAVE Wireless) brand name and logo as the new wireless carrier gears up to launch.

WHO: John Bitove, Chairman, DAVE Wireless and Dave Dobbin, President, DAVE Wireless

WHEN: Tuesday, February 2, 2010 at 11:00 a.m.

At the same time it looks like someone has quietly sabotaged (maybe) Dave’s re-branding efforts by posting Dave’s new brand details on Howard Forums.

On January 28th someone wrote the following:
Brand – Fresh Wireless
Tag Line – My Phone, My City, My Way
Domain – www.freshwireless.ca

The registrant of the Fresh Wireless domain is a Dave Wireless employee.

I like the name and tag line. Let’s see what happens.

More: No more then 5 minutes after posting this post I received a call from a reliable unnamed source who confirmed that Fresh Wireless will NOT be the name that Dave Wireless will launch with. That was fun while it lasted !

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Written by: Jeff Wiener. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Identi.ca, or Friendfeed

{ 1 comment… read it below or add one }

Mal January 29, 2010 at 1:47 pm

Is dave really wireless?

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