Google building it’s own fiber network. Google – DON’T BE EVIL

by Jeff Wiener on February 12, 2010

I have been speculating and talking about for some time the prospect that Google’s technical dominance will extend well beyond the cloud and into wireless, telecom, and infrastructure. I interviewed both Dave Dobbin (President of Mobilicity / Dave Wireless), and Anthony Lacavera (CEO of Wind Mobile) and asked the same probing question.

What would happen if Google stretched their tentacles into the cellular marketplace and starting offering subsidized air time and profited off the ad revenue ? They could potentially put the wireless / cell market into a tailspin, OVERNIGHT. Yes, it’s a paradigm shift but well within Google’s grasp.

Needless to say, I wasn’t surprised when I read the following post on Google’s Blog:

Think big with a gig: Our experimental fiber network. And a short snippet …
We’re planning to build and test ultra high-speed broadband networks in a small number of trial locations across the United States. We’ll deliver Internet speeds more than 100 times faster than what most Americans have access to today with 1 gigabit per second, fiber-to-the-home connections. We plan to offer service at a competitive price to at least 50,000 and potentially up to 500,000 people.

Oh No. This is actually terrible news. Google is already too dominant in the technology market space. My comments from a December post on Google’s power in the market …

In many respects it seems that Google ’s dominance across the web and IT space, and the consumer reliance on a single brand will position them in the similar anti-competitive spot that Microsoft found themselves in not that long ago. I am a big Google fan – I am an avid user of GMAIL, Google Calendar, Picasa, YouTube, Chrome, Maps, Adsense and certainly their search tools. I am growing increasingly less comfortable with their dominance in the Technology field. Google has surpassed or certainly rivals Microsoft in Technology mind share and brand awareness, and more importantly, they are headed in an upward trajectory where Microsoft’s brand and product influence has flattened. I’m not sure at what point their influence needs to be questioned; Not by the end user like myself, but by the regulatory bodies that assess anti-competitive and monopolistic influence in the marketplace.

And what do you think would pay for this infrastructure ?

Advertising. Google Pay per Click.

What does Google’s DON’T BE EVIL slogan actually mean ? Ask the newspaper, broswer, handheld, wireless, on-line email … industries what their thoughts on Google actually are. They operate under the DON’T BE EVIL veil pretending to be the good boy corporate citizen while at the same time extending their technical tentacles into more and more vertical and horizontal technology spaces, and in turn threatening the IT space as they grow.

It’s about time people started asking the question. Is Google becoming EVIL ?

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Written by: Jeff Wiener. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Identi.ca, or Friendfeed

{ 1 comment… read it below or add one }

Gaurav February 13, 2010 at 8:28 am

I think Google’s April Fool Hoax for 2009 – Google TiSP (http://www.google.com/tisp/) might no longer be a hoax leaving apart the toilet part

Evil or not – it looks to be a great strategy.

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