Apple – Time to Cleanup The App Store?

by Gaurav Kheterpal on February 22, 2010

App Store Cleanup Time?

App Store Cleanup Time?

The Moral Brigade has taken over the Apple App Store for the last few days and the store is being cleaned up to remove all apps which feature sexual content. While the first phase of the cleanup activity focused on sexual and porno content, the next phase which was kicked off yesterday includes apps featuring animal, shoe, children and fart noises.

Since there is no official word on why certain apps are being removed, there’s a lot of confusion and frustration (understandably) amongst the iPhone Developer Community. The worst part from a developer perspective is that Apple has virtually given no notice whatsoever to the developers and just chose to notify them that their apps are being removed due to a ‘new policy’. Huh – I’d surely not like to be in iPhone Developer’s shoes at the moment. First, the restriction of ‘No Flash’ and then this sudden notice to throw you off your seat.

Jon Atherton – the man behind very popular Wobble application, has posted an interesting list of rules which he believes would be the norm for apps to be accepted on the App Store. I think Apple has missed a trick by not clearing its stand on what’s acceptable and what’s not. The recent Applications which faced the axe include ‘Circus Fun’ (clowns), ‘Virtual Whip Crack’ and ‘Learning the ABC’s with Goofy Goose’. First, it was sexual content, now it’s animals, fart noises, children & shoes – who knows what’s next? I’d question Apple’s judgment here – what did it allow and encourage developers to develop these apps? And now when it’s time for developers to get their hard earned money, it’s bluntly shut the door on them.

Not a very developer and user friendly move, is it? What do you think?

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Written by: Gaurav Kheterpal. Follow by: RSSTwitter,, or Friendfeed

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Jordan Richardson February 22, 2010 at 3:01 am

Not surprising at all. The App Store has been a circus from day one, with all sorts of apps rejected and accepted for the weirdest of reasons. Apple had no consistency with the apps from the outset and would seemingly reject or accept them on a whim, but its popularity and marketability have been significant so it doesn’t really matter to them all that much if the developers get screwed.

Gaurav Kheterpal March 30, 2010 at 1:49 am

@Jordan: The latest rumours on ‘iAd’ might explain the reason behind the App Store cleansing exercise.

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