Fido’s Release of BlackBerry 8520 Imminent

by Jordan Richardson on February 22, 2010

Rumours about Fido’s release of the BlackBerry Curve 8520 have been floating around for quite a while, but it now seems that the company is ready to release a noteworthy upgrade to the only other BlackBerry Fido currently carries.

Fido users have had to contend with the BlackBerry 8100 for a while now, but the upcoming release of the BlackBerry Curve 8520 could mean big things for the Rogers Wireless subsidiary.

Fido Solutions was the first carrier in Canada to launch a GSM-based network and has been winning customer service awards, but their lack of selection and ability to compete with the heavyweights has left it on the outside looking in. Once it became a wholly owned subsidiary of Rogers in November of 2004, all bets were off that Fido would become a standalone powerhouse.

While Fido did have to “clean up its act” once Rogers got control of it, the company still does hold some benefits for customers. It is the only Canadian company to offer over-the-counter exchanges on phones that fail during the manufacturer’s one year warranty period, for instance, but it has long lost its popular unlimited access data plan.

In any event, Fido’s release of the BlackBerry Curve 8520 should please more than a few customers.

There are a number of rumoured launch dates floating around and all signs in the industry point to a looming release. My personal team of ninja spies has actually reported a possible release date of today (February 22), but predicting these things can be tricky. The guys over at MobileSyrup even located a picture of the Fido-branded thing on the Best Buy website.

The point is that Fido customers can finally purchase a new BlackBerry product. The 8520 Curve is a nice user-friendly BlackBerry and is a good fit in the Fido lineup, even if it does reveal just how behind Fido is on the action among the other virtual network operators.

For the time being, though, it’s surely a step in the right direction. Purchasers of the BlackBerry Curve 8520 from Fido can expect to pay $50 on a three-year-contract or around $400 with no contract.

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{ 1 comment… read it below or add one }

Jordan Richardson February 22, 2010 at 7:10 pm

Fido did indeed release the BlackBerry Curve 8520 today:

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