Bell – Best And Fastest In Canada?

by Gaurav Kheterpal on February 24, 2010

Bell - Fastest & Best in Canada?

Bell - Fastest & Best in Canada?

Over the last year or so, the battle for Canada’s ‘fastest and best’ network has turned ugly with carriers resorting to extreme measures to showcase their strengths and to highlight each other’s weaknesses. Bell is one of the carriers which have been vying for the coveted honor of being the best carrier in Canada.

Bell has recently come up with an interesting idea to showcase how Bell customer service operates. It has launched a dedicated site ‘Bell Better Service‘. The mastermind behind this new initiative is none other than George Cope, CEO & President – Bell Canada. When he took up the CEO position at Bell, he outlined that improving customer service would be one of his top most priorities for the job.

With the launch of this new site, Bell has decided to take its customer service experience to an altogether different level. The site offers a fantastic 3D tour which provides insights into Bell’s commitment on customer service. The site quotes –

“Welcome to better service. At Bell, we’re committed to providing exceptional customer care to you, our customer. We’re making improvements to our service, which we invite you to learn more about here.

We believe that every time you come in contact with the Bell name, we can and should build your trust. Your continued satisfaction and engagement with Bell are proof of that we’re moving in the right direction. The changes in place today reflect our commitment to earning your business tomorrow, with exceptional service every step of the way.”

Then, there’s a mention of how Bell offers Better performance, Better reliability and Better support. The site is quiet impressive and I hope that Bell continues to match these impressive standards with its ‘customer service’ rather than just focus on the site alone.

So, is Bell really the best and fastest carrier in the country? For a start, I believe that it’s a tall claim for any carrier to make. I’d rather hope that all carriers (including Bell) focus on what they are supposed to do – ‘Provide a stable network backed by good customer service’ and leave the rest to be decided by customers. After all, ‘customer is king’ and carriers are no exception to this rule.

Your thoughts?

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Written by: Gaurav Kheterpal. Follow by: RSSTwitter,, or Friendfeed

{ 2 trackbacks }

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