Rogers Announces North American One Rate Data Plans

by Jeff Wiener on February 24, 2010

Rogers Communications broke the news officially about their North American One Rate data plans, solidifying a few fragmented announcements that have been slowly released over the past few weeks.

With the wireless roaming plans in place, Rogers hopes that they’ll be able to snag a significant customer base that makes frequent calls throughout North America using wireless services.

The service is being especially geared towards business users and customers who travel throughout North America frequently, but Rogers promises that there’s something in the One Rate plans for everyone. With the provision of “cost certainty,” Rogers hopes that users will benefit from paying one flat rate for roaming.

There are a number of plan sizes available and Rogers says that they cost an average of $10 more than their Canada-only plan counterparts. U.S. data usage deducts from an overall monthly allotment.

The allotments are designed to help customers achieve what Rogers is referring to as “predictability with their billing.” The plans are indeed impressive in that they allow customers to use a full range of wireless data options, from email to downloading.

With these plans clearly geared towards business users and consumers heading to the United States often, Rogers is once again widening the base. They are attempting to get more business users into using their smart phones in the U.S., offering wireless data plans designed exclusively to help people on-the-go.

The plans have a number of additional features that can be tacked on at a price. There is also still an overage system in place when users go over their allotted data usage and a “Government Regulatory Recovery Fee” that varies by province is also added to the final rate.

A monthly service fee of $40 will net some 200 Canadian One Rate minutes, for example. The overage rate is 35 cents per minute, which can still add up if users don’t keep tabs on their data output. Unlimited evenings and weekends can be tacked on to any plan for another $25 a month.

So will these One Rate data plans help Rogers lure the ever-elusive business users to their services? Time will tell. The goal, for now at least, is to ensure that business users recognize the benefits of Rogers’ “simplified” services. Whether the data plans will save anyone any actual money remains to be seen.

More: Since publishing this post Rogers has sent me an email as follows:

Thanks for the post. I just wanted to clarify something.

When you mentioned the $40 for 200 Canadian One Rate minutes, I think you were referring to our Canadian Long Distance plans here:

The new One Rate Plans are data only.

Here are the available One Rate plans*:
o $20 Personal Email on BB CDN/US
o $35 Consumer/Small business BB (BIS) 500MB CDN/US Plan
o $35 Consumer/Small business 500MB CDN & US Data Plan
o $40 Consumer/Small business BB (BIS) 1GB CDN & US Plan
o $40 Consumer/Small business 1GB CDN & US Data Plan
o $45 500MB CDN & US Mobile Internet Flex Rate Plan
o $50 DAP (for MSD customers) 1.5GB CDN & US Data Plan
o $55 Corporate BB (BES) 1GB CDN & US Plan
o $55 Corporate BB (BES) 500 MB CDN & US Flex Rate Plan

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Written by: Jeff Wiener. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Identi.ca, or Friendfeed

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