Chris Robbins, WIND Mobile Chief Customer Officer Quits

by Gaurav Kheterpal on March 6, 2010

Chris Robbins

Chris Robbins

Chris Robbins, WIND Mobile’s Chief Customer Officer and considered as the ‘No. 2 Man’ in the company has quit his job. Chris made this announcement on his WIND Mobile Community Blog.

Chris worked with the company for nearly two years and was a high-profile figure that often interacted with customers through his blog. It’s fair to say that Chris Robbins represented the company’s face to the WIND Mobile customer community. He played an instrumental role in transitioning Globalive carriers business to the ‘WIND Mobile’ brand.

While Chris quoted “company’s ambitious growth plans requiring internal shifts” as his reason for departure, it is obvious that WIND Mobile has been facing the heat for a long time now and something had to give in. Dropped calls, network outages and spotty coverage have been huge challenges for WIND Mobile ever since it launched operations in December last year. Many industry analysts believe that the departure of Chris Robbins might be an indication of the mounting pressure on WIND to add to its modest subscriber base of 10,000.

To put it in Chris’s words:


“While building the company has been a great adventure so far, there is still much to do. So, what’s next? We’re continuing to learn, grow and expand our coverage and services. All good. And as we move into a very ambitious growth mode, we’re making some other shifts internally. Those shifts, combined with my desire to develop wireless & technology opportunities globally, mean that I’m leaving WIND.”

Anthony Lacavera, Globalive CEO confirmed that there are no immediate plans to fill-in the vacant position due to the departure of Chris and said

“In terms of getting this brand off the ground, we felt this chief customer officer was very important in terms of bootstrapping everything, but now we’re moving to an operational phase and it’s not exactly the same fit for Chris.”

I’ve to admit that I’m completely surprised by the sudden departure of Chris considering that he played a pivotal role in building the ‘WIND Mobile’ brand. After all, he was the man behind WIND Mobile’s innovative ‘Customers are Heroes’ campaign.

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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.com by: RSSTwitter,Identi.ca, or Friendfeed

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