Public Mobile to Launch in May with Free LD?

by Gaurav Kheterpal on March 9, 2010

15th May - The Big Day?

15th May - The Big Day?

If the recent reports on the internet are to be believed, Public Mobile  may be gearing up for a launch of its network on May 15th. If Public Mobile remains true to its commitment of $40 – Unlimited Talk & Text, sans any hidden charges or ambiguous definitions of ‘unlimited’, it will be a new competitive offering in the Canadian wireless landscape.

As expected, the carrier has launched an aggressive ad campaign in the lead up to it’s launch in May. Rumors also suggest that Public Mobile might offer ‘Free Long Distance’ to subscribers if they sign up before May 15th. In order to iron out the remaining kinks on its network, Public Mobile is expected to do a soft launch next week (March 15th). While you can sign up in advance to get the benefits, you can actually start using your phones only after the Public Mobile network goes live in May.

There’s no mention of ‘Free Long Distance’ on Public Mobile’s website and it simply advertises Public Mobile’s $40 unlimited plan. Public Mobile has already launched an advertising campaign on bus shelters and other places where the word ‘Unlimited’ stands out. To start, Public Mobile will offer its services in Ontario and Quebec and they are expected to include Toronto and Montreal by the middle of this year. It also has aggressive plans to have a country wide presence during 2011.

While the $40 Unlimited Plan seems attractive, I’m disappointed with Public Mobile’s strategy (rather lack of strategy) to have just one phone available on the shelf – ZTE C78. They are of course launching with a new, as yet untested “G” band frequency (read more about that here), and have custom designed a phone for this bandwidth. They also will NOT have a data package at launch. With the availability of the iPhone, Blackberry, Nexus One, and consumer adoption of data packages, the ZTE phone could mark Z end of Public Mobile.

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Written by: Gaurav Kheterpal. Follow by: RSS,Twitter,, or Friendfeed

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