Motorola Adopts Bing, Abandons Google

by Gaurav Kheterpal on March 14, 2010

Motorola Bing(o)!

Motorola Bing(o)!

In a rather unexpected move, Motorola has decided to replace Google Search with Microsoft Bing on its Android based handsets to be launched in the Chinese market. This is another setback for Google after last week’s announcement that AT&T and Motorola will replace Google with Yahoo Search on the ‘Backflip’ phone. 

Though Bing’s popularity and usage is increasing steadily, Google still holds the top spot in internet search at least in the computer world. So, has Google got it all wrong when it comes to internet search on Android? Or are these repercussions as a result of the recent cyber attacks on Google and the company’s strained relationship with China.  Or, might this have something to do with Google introducing their own handset, the Nexus One, and effectively becoming a competitor to Motorola.


There’s hardly any doubt that Android was the leading mobile operating system of 2009 and it may remain unchallenged at the top till iPhone OS 4.0, Windows Phone 7 or Symbian 4 arrive. There’s more than what meets the eye regarding Motorola’s decision to switch to Bing. For a start, Motorola already has Chinese handsets with Baidu as the default search engine and it’s well known that Google and Baidu are not exactly the best of friends. Further, Microsoft has been pushing aggressively for Bing’s adaptation as a search engine on leading mobile platforms including Android.

So, is Google’s policy of turning Android open source beginning to back fire? There are speculations that Apple and Microsoft are in talks to adopt Bing on the iPhone. If that does happen, it would be a killer blow to Google’s search ambitions for the Android platform. Motorola believes that it’s a matter of choosing the right strategic partner depending on the opportunity. In a press statement, Christy Wyatt, corporate vice president of software and services at Motorola’s mobile division said:

“We believe that consumer choice is one of the most critical components to ensuring a rich and seamless client experience. Motorola and Microsoft have enjoyed a longstanding collaboration and the addition of Bing services to our Android-based smartphones in China is another important step in empowering our end-users.”

Motorola Android phones with Bing (as a pre-installed widget) are likely to be launched in China later this month.

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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS,Twitter,Identi.ca, or Friendfeed

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