Blackberry owners tend to want to divorce – from RIM

by Guest on March 18, 2010

smartphone adultery Hey Crackberry fans – what’s with the infidelity?  Don’t you remember that commandment, thou shall not covet thy neighbors smartphone?

I came across an interesting study today, courtesy of MSNBC, that says almost 40% of Blackberry users would switch over to an iPhone, and almost 1/3 said they would switch to an Android based phone.  Another study should focus on mathematical challenges in the blogging community, based on this post that figures the data means that 72% of Blackberry users want to switch to either an iPhone or an Android.  Regardless, there are quite a few folks that would switch from their trusty Blackberry to a sleek and sexy new smartphone.

Is this akin to the infamous seven year itch?  Are the same folks that first fell in love with the Crackberry secretly gawking at the shiny smartphones, and wishing they hadn’t signed a contract to marry them to their current handset?  Are they lusting for the iPhone, the sexy new coworker; well endowed with incredible apps, a slick interface, and a willing nature?  Or is it the lure of the free apps, incredible performance, and geek chic of the Android?  What is it that makes the iPhone and Android so appealing to the Blackberry partners?


On the flip side of the survey, 90% of iPhone/Android users would buy the same smartphone again.  It will be interesting to read this survey again in five or six years, to see if the iPhone and ‘Droid lovers are still in wedded bliss, or if the honeymoon is over.

As far as the statistical accuracy of the survey, they polled a whopping 1092 smartphone owners.  I’m not an expert on this, but I’m pretty sure this isn’t quite representative of the entire RIM community, so if you are still madly in love with your Blackberry, i bet you aren’t alone.  May your happiness continue on forever.

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Written by: Jason Finnerty. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Identi.ca, or Friendfeed

{ 4 comments… read them below or add one }

Jay Borden March 18, 2010 at 10:13 am

Hi Jason, interesting post. As for the accuracy, a sample size of 1092, if it’s randomly drawn from a large population of Blackberry users, is enough for about a +/- 3% sampling error. But since only 160 Blackberry users were interviewed, it’s more like a 7% sampling error. None of which suggests that Blackberry users are not lusting after new gadgets. I traded mine in for a Droid in December.

Jason March 19, 2010 at 11:50 am

Hey Jay,

I think the key is the large population of Blackberry users. With an estimated 28 million crackberries shipping in 2010, I’m not sure that this sample size can be applied across the entire entire blackberry population.

in no means am I professing to be a stats expert – just from previous posts, the number of folks sampled vs. the number of handsets out there – didnt look quite right.

thanks for reading,
J

Jordan Richardson March 19, 2010 at 8:28 pm

But that’s the nature of polls in general, Jason. No poll, from electoral polls to CrackBerry polls, sample huge portions of the population. Most sample a few thousand at best, with the operative word being “sample.”

Jason Finnerty March 22, 2010 at 4:36 pm

Hey Jordan,

I understand that polls are representative of the population – it’s not practical or necessary to poll everyone in order to extrapolate a reasonable estimate.
My point was that a poll of 1092 smartphone owners, with only 160 of them being blackberry owners, seemed too small to be useful.

but – in my constant quest to be right, i have learned, once again, that I am not. I found this calculator (http://www.surveysystem.com/sscalc.htm#one) that helps you pick a sampling size for any poll, and it’s results are consistent with Jay’s comments about the sampling error.

thanks to both of you for helping me get a bit smarter today. I doubt that it will stick, as i have a hard enough time remembering what i had for breakfast, but – there is hope! 🙂

Apparently I would be a good subject for the “mathematics in blogging” study..should anyone want to pursue this, feel free to contact me 😉
J

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