Telus Sinking $650 Million into British Columbia

by Jordan Richardson on April 7, 2010

I recently reported that Telus was beefing up their investment in the province of Alberta. Now it looks like the Vancouver-based telecommunications company is looking to make an almost identical investment in British Columbia. Telus is investing $650 million in the B.C. infrastructure and is hoping that they’ll be able to contend on a stronger level with Shaw Communications.

Telus is gearing up to take on Shaw Communications head on, as the Calgary-based company has more than two million subscribers in Alberta and British Columbia. Telus hopes to expand Telus TV to spread its reach beyond the 170,000 subscribers they had at the end of 2009.

Telus thinks that they can see Telus TV take off thanks to the introduction of Microsoft Mediaroom, an option that gives consumers three high-def streams at once. They’re planning to really invest in Microsoft Mediaroom and hope that Canadian customers will catch on with the service.

Along with the investments to help take on Shaw Communications, Telus is planning on expanding its wireless broadband network across the province of B.C. The goal is to build on the expansions made in November of 2009 by increasing access to its HSPA+ technology, which will give B.C. consumers a chance to use more advanced devices like iPhones and BlackBerries.

Telus will also be setting up some 80 new cell cites around B.C., including eight in Victoria alone. They are planning to have 99% of the province hooked up with access to high speed internet through a Telus device by the end of the year.

There’s no doubt that Telus is making a big push in the West. They’ve been dumping an enormous amount of funding into both British Columbia and Alberta and are hoping to take on their competitors comprehensively as the markets become more crowded. With Shaw potentially getting into the cell phone business soon, Telus is gearing up its networks for some serious battles.

Telus has been saying that it has never felt as competitive as it does now, so it’ll be interesting to see where that confidence takes them and how it might influence British Columbians over the long haul.

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Shaw's Perplexing Wireless Strategy —
August 13, 2012 at 6:17 am

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