Apple App Store vs. Nokia Ovi Store: A Statistical Comparison

by Gaurav Kheterpal on April 20, 2010

Last month, I did a story on the GetJar report which predicts that the Mobile App Industry would be worth a whopping $17.5 Billion by year 2012. Who will emerge as the undisputed king amongst online app stores – Apple App Store, Nokia Ovi Store, Android Market, Blackberry App World or perhaps event another new player?

Apple App Store has enjoyed a dominant position so far and many analysts believe that it will manage to hold on the top spot another three years from now. Though Nokia has a fading presence in the U.S., it remains amongst the world’s most popular cell phone manufacturer. Android Market is growing at a rapid pace but it does not have a worldwide appeal. As for Blackberry App World, it’s a sorry tale of “Great Phone, Mediocre App Store”. Leaving all other app stores, let us walk through a statistical comparison of Apple App Store and Nokia Ovi Store.


IMO, it’s too good to be a coincidence that both Nokia and Apple offer a 70% revenue share to developers. In fact, that’s where the similarities end between these two app stores.


Apple initiated its application store on public and developers request to develop products for the iPhone while Nokia’s initiative is purely its own decision. Both stores differ remarkably in the way they help users to search for relevant applications. With Apple, users can get confused as they have to spot the relevant ones from a wide range of applications.  Contrary to this, Nokia has spent the bulk of their time on the Ovi Store developing a ‘Relevancy Engine’ which pushes most relevant apps to the surface.


Apple App Store

Total Active Apps (currently available for download): ~1,80,000
New Applications per Month: ~13,000
Free Apps: 25%
Most Popular Categories: Books, Games
Most Active Country: United States
Current Most Popular App: Opera Mini

Other Interesting Stats about Apple App Store

* 30,000+ Strong Developer Community
* More than 50,000,000 paid downloads every month

Nokia Ovi Store

Total Active Apps (currently available for download): ~9,500
New Applications per Month: ~1,000
Free Apps: 15%
Most Popular Categories: Personalization, Music
Most Active Countries: China, India
Current Most Popular App: Digital Chocolate

Other Interesting Stats about Nokia Ovi Store

* Publishers from more than 80 countries are distributing their content through Ovi Store
* More than 100 devices are supported, 60+ of them Symbian
* With support for 30 language variations, 90% of Ovi Store visitors are using their local language when available

Stats courtesy, Distimo and MobilePerry

Apple’s iPhone App Store is still the most popular worldwide, with strong markets in North America and Europe. Apple’s store launched in July of 2008 and it had nearly a full year head start as compared to the Nokia Ovi Store. However, the signs are ominous for Nokia Ovi Store with nearly 1.6 million app downloads per day and growing popularity in high-growth emerging markets in the Asia-Pacific region and Latin America.

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Written by: Gaurav Kheterpal. Follow by:RSS,Twitter,, or Friendfeed

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{ 3 comments… read them below or add one }

paul April 20, 2010 at 7:04 pm

Mistake “it’s too good to be a coincidence that both Nokia and Apple offer a 70% revenue share to developers.”

Ovi does not offer 70% revenue share. Well in theory it does but in reality it doesn’t. The consensus amoung developers is that they receive between 30-50%. Network Operators get between 40% and 50% when operator billing is used. Nokia takes 30% of the remainder.
This is a big reason why few developers are supporting Nokia in comparison to Googles Android. Both Apple and Google offer 70%.

Gaurav Kheterpal April 21, 2010 at 4:09 am

@paul – Thanks for pointing that out. I read it on the Ovi Publish – Developer Terms and Conditions page as well. Rules 4.3 and 4.3.2 have different stories to tell. That’s the reason, I mentioned that it’s not a mere coincidence that Nokia claims to offer 70% rev share to developers. If Nokia were to mention 50% rev share, it would’nt be enticing enough for new developers anyway, given that Google & Apple offer a 70% share.

And I’m pretty sure most developers get to know the actual revenue share when they receive their first cheque from the Ovi Store:)

Ktar April 25, 2010 at 12:08 pm

Hi Jeff,
I like what you wrote about the Milestone phone. Maybe I’m a bit biased because I did some work for the Telus HSPA network recently. My wife decided to change her phone and 90% of people recommended the iPhone, however, she is a bit rebellious at times and willing to go against the tide when she feels like it. So she decided to go with the Motorola Milestone. All that you wrote above matches our experience with the phone as well. I’m still trying to figure out if there is a downloadable application for this phone that would clearly let you prioritize the networks that the phone can access the Internet with (e.g. Wi-Fi, HSPA and so on).
I went through the menu and yes, you can enable or disable the Wi-Fi or Wi-Fi and HSPA all together, but I couldn’t find anything that can assure, that if the phone can log into Wi-Fi, the HSPA is disabled and, if the phone is outside Wi-Fi coverage, it will enable the connection to HSPA. As well, there should be something on the menu that will allow the user to turn On or Off the HSPA connectivity for data transfer while the phone voice features are still On. Maybe there are, but I couldn’t find them myself yet.
Or maybe, a downloadable application cannot do all of these, and we may need to wait for a new software version that Motorola may release in the future for the Milestone.

Your blog was a good read.


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