Ex-Cisco Channel Chief Set To Be Avaya Canada Top Boss

by Gaurav Kheterpal on May 1, 2010

Ross Pellizzari

Ross Pellizzari

Ross Pellizzari, the former chief of Cisco’s Channel Operations in Canada, is set to become Avaya Canada Top Boss. CDN reports that Pellizzari will take up his new position at Avaya Canada some time next month. 

With over 25 year of experience leading and selling across many industries including, Financial Services, Retail, Consulting & Professional Services, Health Care, Government, Distribution and Technology Resellers, Pellizzari is a well known name in the Canadian IT industry and has an impressive track record. His most recent employment was as General Manager and Senior Vice President at MajetscoMastek Canada, a leading Application Software and Services Company with over 3,500 employees.

Pellizzari had a long stint with Cisco dating back to 1999 when he joined the company as Director of Sales, Banking and Financial Services. In 2003, he became the Vice President of Central Enterprise, Public Sector and Commercial Sales Operations. In 2005, he moved to Cisco Channel Operations and held the Vice President’s position. As Cisco’s Channel Chief, Pellizzari was a popular man amongst most Channel Partners. He worked with a lot of passion to align vendor objectives and priorities with those of the channel.

Being a Channel Chief is a tough job, you need to be a channel advocate as well as balance the expectations of the company as well as channel partners. Pellizzari managed to maintain that balance, and delivered results for both Cisco Canada and its solution provider community. His tenure saw a strong channel growth for Cisco in Canada. In July 2008, he bid adieu to Cisco after a long association of 9 years. His last position at MajetscoMastek Canada was a rather low-key affair for somebody who’s considered A People’s Man and a specialist at managing channel operations.

Will Pellizzari be able to repeat the same success story at Avaya? Going by his credentials, he’s definitely a man who’s capable of reforming the entire IT channel at Avaya. With Pellizzari at its helm, will Avaya/Nortel be able to challenge the supremacy of HP and Cisco in the battle for data center solutions? This man’s credentials speak for themselves. I wish him all the best for his new position. 

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Written by: Gaurav Kheterpal. www.digitcom.ca >. Follow TheTelecomBlog.com > by: RSS>, Twitter >, Identi.ca >, or Friendfeed >


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