Mobilicity debuts unique wireless business model based on passing savings onto customers

by Jeff Wiener on May 14, 2010

Toronto, ON – May 14, 2010 – Canada has never seen a wireless company like Mobilicity. Over the last several months, the company has announced strategic partnerships with global telecommunications leaders, enabling the lean, new entrant to build a world-class wireless business with a highly efficient cost structure.

Tomorrow, however, when Mobilicity makes its debut with consumers across the Greater Toronto Area – almost two years after spending $243 million to acquire 10MHz of new wireless spectrum covering 16.1 million people in 10 of the largest cities – the country will be able to see the low-cost mobile operator’s unique business model in action.

“Mobilicity is the new entrant with the unlimited 3.5G network that Canadians, not only deserve, but have been waiting for,” said Chairman John Bitove. “We have teamed up with the most experienced and reputable partners in the world to ensure our customers don’t have to compromise network performance or features to save money. Mobilicity gives consumers everything they’re used to in wireless – except a large bill full of surprises every month. Our goal from day one has been to deliver the lowest cost model with simple, easy, consumer-friendly pricing that will resonate with our customers.”

Bitove and Mobilicity President and CEO Dave Dobbin today showcased Mobilicity’s lineup of six quality, affordable handsets and smartphones, including the HTC Snap and BlackBerry Bold 9700. Mobilicity’s feature phone, the Nokia 5230 is priced at an industry-leading $169.99 and comes with a free Nokia Bluetooth Headset, valued at $30. A $99.99 data stick was also presented for unlimited mobile internet access.

As part of its ongoing commitment to keep operating costs low, Mobilicity announced an extensive indirect distribution network that includes hundreds of points of distribution across the GTA. “We have built a formidable network of exclusive and non-exclusive dealers who will ensure our customers will be well served.” said Dobbin.

Setting new standards
They also unveiled the company’s six, pay-in-advance, unlimited plans, including several which will lead the Canadian wireless space:
– unlimited North American text plan at $15/month
– unlimited local talk plan at $25/month;
– unlimited local talk & text plan at $35/month; and
– unlimited global text, talk, North American long-distance and data plan (with voicemail, call forwarding, three-way calling and call waiting) at $65/month.
All Mobilicity plans are unlimited, include free caller ID, Mobilicity to Mobilicity calling and do not require a contract or credit check.

Canadian-industry first: $20 unlimited overseas long-distance
Mobilicity also introduced a first in wireless long-distance with $20 unlimited monthly add-on bundles for ultra-affordable and convenient direct-dial mobile calling to East Asia and South Asia.

“Mobilicity’s pay-in-advance, unlimited plans are designed for city-based consumers who want to use their wireless phones as much as they want without counting minutes or waiting until after 6 p.m.,” said Dobbin. “We want customers to know they can use their Mobilicity phone much like they use a landline phone for one flat fee – only they can use their wireless phone anywhere in the city.”

Mobilicity’s Corporate Stores, Exclusive and Authorized Dealers, and online store will be open for business tomorrow.

The company’s debut comes less than a year after announcing it hired Ericsson, the world’s leading provider of telecom equipment, to build its state-of-the-art 3.5G network. Just a few weeks ago, it was further disclosed that Ericsson will handle Mobilicity’s day-to-day network operations and maintenance over the next five years.

Mobilicity also signed a license and managed services agreement with St. Louis-based Amdocs, the leading provider of customer experience systems, to handle its billing, ordering, customer care and operational support systems.

Mobilicity will roll-out its service in Vancouver, Edmonton, Calgary and Ottawa later this year.

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Written by: Jeff Wiener. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Identi.ca, or Friendfeed

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