Adobe Co-Founder: We never abandoned Apple

by Gaurav Kheterpal on May 17, 2010

Ever since Steve Jobs published an open letter regarding his “Thoughts on Flash“, Apple and Adobe have been engaged in a volley of verbal attacks against each other. Flash or No Flash, this war of words does not appear to be ending anytime soon. In its latest move, Adobe has reacted strongly to Apple’s opposition to Flash and dismissed allegations that Flash isn’t an open standard.

Chuck Geschke and John Warnock, the Co-founders of Adobe have published an article titled ‘Thoughts on open markets’ in response to the open letter from Apple top boss. As expected, the letter criticizes Apple for its Walled Garden approach and projects Apple as a strong proponent for open markets. The letter states

“As the founders of Adobe, we believe open markets are in the best interest of developers, content owners, and consumers. Freedom of choice on the web has unleashed an explosion of content and transformed how we work, learn, communicate, and, ultimately, express ourselves.

We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web — the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.”

In an interview with John Paczkowski of Digital Daily, Adobe co-founder Chuck Geschke insists that the Web format is open, and dismisses a suggestion from Steve Jobs that Adobe abandoned Apple. Instead, he says that Apple now seems to be abandoning at least one aspect of Adobe’s product line right now. He believes that Flash is very much an open standard because Adobe publishes the SWF format and it has already removed a previous requirement for a license to use it.

Adobe has recently started a new ad campaign in which it says it “loves” Apple, but dislikes “anybody taking away your freedom to use the Web openly”. In a major blow to Adobe’s Flash aspirations, many technology heavyweights including Scribd and CBS.com have shown a preference for HTML5 over Flash. Though Adobe does not disclose how much of its revenue comes from Flash, it admits that Flash is a crucial part of company’s strategy for the web.

So what’s coming next? Another open letter from Mr. Jobs? Or a new ad campaign from Apple to hit back at Adobe? Let’s wait and watch.

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Written by: Gaurav Kheterpal. www.digitcom.ca >. Follow TheTelecomBlog.com > by: RSS>, Twitter >, Identi.ca >, or Friendfeed >

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