Are You Ready For The 2010 FIFA World Cup?

by Gaurav Kheterpal on June 10, 2010

The 2010 FIFA World Cup, one of world’s biggest sporting extravaganzas starts tomorrow. Around three million spectators will watch the World Cup matches live in stadiums in South Africa and an estimated 26 billion viewers will watch it on television worldwide. So, should the TV audience in Canada miss out on such a sporting spectacle?

Of Course Not! That’s the reason why CBC has teamed up with Rogers, Cogeco, Shaw and Telus to bring the World Cup telecast to Canadian viewers. CBC is offering soccer fans the chance to watch two World Cup games in 3D. The World Cup final and the third place game will both be available in 3D for viewers with a high-tech setup. What’s more, the CBC Bold service will provide all of its World Cup matches on its new HD channel in addition to streaming them live on its website.

You need a 3D TV and a pair of 3D glasses to watch the last two matches in 3D.  If you are a Rogers’ customer, the 3D signal will work on any Rogers HD set-top box, provided the box is connected to a 3D-ready TV via HDMI. Any HD Shaw set-top box or HD PVR will also allow customers with compatible equipment to view the two final games in 3D in channel 318. If you are a TELUS customer, the final two games will also be available in standard definition (SD) on CBC and in high definition (HD) on CBC HD, just in case you do not have a 3D TV. As a special treat for its customers, TELUS will broadcast fifty-six games in High Definition (HD) on Video on Demand (VOD) on its newly launched Optik TV.

Here’s what the various carriers had to say on the eve of 2010 FIFA World Cup.

“Rogers customers are passionate about soccer, and we’re excited to offer not only the most extensive FIFA coverage, but also incredibly realistic, live-action 3D sports like never before,” said David Purdy, Vice President of Video Products at Rogers Communications.

“We’re thrilled to bring our customers closer to the action,” says Peter Bissonnette, President, Shaw Communications Inc.

“TELUS is bringing the excitement of the 2010 FIFA World Cup South Africa to our Telus TV customers like never before – in 3D,” enthuses Greg Goodwin, Vice President, Home Solutions at Telus.

Matches for the 2010 FIFA World Cup South Africa will be held from June 11 to July 11 and it’s expected to be a cracker of a tournament. The 3D content makes it even more compelling to watch and promises to be a fantastic game viewing experience. I’m eagerly looking forward to the start of the tournament tomorrow. My personal favorite team is France, they reached the finals in the last edition and I expect them to go one step further this time and claim the crown.

Which is your favorite team? Who do you think will win the coveted 2010 FIFA World Cup trophy?

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Written by: Gaurav Kheterpal. >. Follow > by: RSS>, Twitter >, >, or Friendfeed >

{ 1 comment }

Jordan Richardson June 10, 2010 at 3:58 am

“The 3D content makes it even more compelling to watch and promises to be a fantastic game viewing experience.”

No, it really doesn’t. I think it’s an absolutely terrible idea to try to broadcast any sporting events in 3D, especially one of the greatest sporting events of all-time. It’s completely unproven in this medium and is already being completely overblown in Hollywood with every second action-oriented movie coming out in 3D.

The technology not only messes with the way the brain processes images but can be incredibly dizzying and disorienting, which makes me seriously question the validity of using it during an over two-hour event. It’s a gimmick and a distraction from the beautiful game, in my opinion, and I’ll gladly do without “experiencing” the “incredibly realistic” World Cup in 3D.

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