SaskTel Claims 100,000 BlackBerry Customers

by Jordan Richardson on August 26, 2010

With SaskTel recently unveiling their 3G network, they’ve now got even more to be more than happy with the recent announcement that they’ve hit 100,000 BlackBerry customers in the province.

SaskTel even has a web page up to celebrate, announcing the claim that one in 10 Saskatchewan residents have a BlackBerry product from the carrier.

The news is part of an incredible roll for SaskTel as of late. The 3G network started something for the carrier that continued through to the BlackBerry sales announcement. And now it looks like the Samsung Galaxy S Vibrant is getting set to debut for SaskTel, giving the carrier even more products to choose from.

Cynics will say that SaskTel’s 3G celebrations may be coming a little too early, as the company doesn’t really offer much by way of products that make the most of the network. And with Telus and Bell also cranking the wheels on their own 3G offerings, the success may not last.

But for now, it looks like SaskTel’ll take it.

Saskatchewan isn’t really considered to be a critical battleground for carriers in Canada. The home of the Roughriders is home to a little over a million people and is largely known for agriculture and mining. With about a third of population living in the southern third of the province, the bulk of the concentration from the telecom companies takes place in the cities.

SaskTel (Saskatchewan Telecommunications) is actually a provincial Crown Corporation working under the authority of the province’s Telecommunications Act.

The plan from here is to work on broadening the selection of 3G compatible phones, but SaskTel has always had to tangle with other companies in terms of selection. Their roster of 3G products, heavy on BlackBerry units as it is, simply can’t compare to Telus’ line-up. While the latter already can offer iPhones, SaskTel is promotes the BlackBerry units heavily.

Part of the problem is that Saskatchewan isn’t a priority market for the glitzy phones, so they don’t receive as many product shipments. When the Galaxy does drop, it may wind up selling out quickly because more phones get shipped to other provinces with more customers.

But you can’t knock a carrier for trying and SaskTel is doing just that. With the announcement of 100,000 BlackBerry customers, SaskTel is telling the telecom sector that it matters and that it can make 3G work in marketable ways. The next step is broadening their catalogue.

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SaskTel Reports Best Operating Year Ever, Prepares To Bring iPhone 4 To Saskatchewan On April 26 —
August 15, 2012 at 7:45 am

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