Succumbing to the iPad: Buying into the Apple Experience

by Jeff Wiener on August 26, 2010

I stood in Best Buy just staring, transfixed by the small tablet device sitting on the counter in front of me. While I no doubt attracted some quizzical glances from the other store patrons, the simple fact was, I couldn’t move… nor did I want to.

Before me sat the iPad, Apple’s wildly successful tablet device; its luminous touchscreen beckoning me with its technological Siren song, tempting me to indulge myself in what I could only describe as nothing but an impulse item. Should I buy it? The only problem was, as I had experienced during every visit to Future Shop, Best Buy, or the Apple store over the past three months, I didn’t need it…at least that’s what I told myself.

Although every trip into a gadget store invariably since its release had led me straight to the iPad section, I continued to leave empty-handed, a veritable cacophony of excuses ringing through my brain: Why do I need an iPad? What can the iPad do that my iPhone can’t? Am I really going to use it?

But this trip was different. As I stood staring at the innovative device the excuses seemed to fade away and I could feel myself succumbing to the temptation.

The iPad was finally mine.

Although initially I struggled to figure out what I would do with the iPad that I couldn’t already do with my iPhone, it didn’t take me long to find out. It was shortly after cracking open the case and syncing the iPad to my Mac that I found myself not only enjoying my pictures, videos, and songs, but writing this blog post on the iPad, something I could never do, at least not very easily, on the iPhone.

It didn’t take me long to come to realization that the likes of Microsoft, Google, RIM and Nokia are in deep trouble, as the attraction of the iPad goes far deeper than just its specs, features, or uses. More than just a computer manufacturer Apple has become a master at selling not only innovative products but a lifestyle, mindset, and feelings as well. Simply put, Apple has single-handedly revolutionized the technology industry.

But feelings aside, there’s no doubt in my mind that the iPad delivers. More than simply a novelty device, the iPad is a miniature computer, music player, TV, newspaper, and entertainment system, all wrapped in a sleek and sophisticated package. Not to mention the fact that it boots of in seconds—no waiting!—isn’t bogged down with virus checks, and best of all (if it works anything like my iPhone), no crashing.

Sure there are some things missing from my iPad experience. At the moment it doesn’t multitask very well, as toggling between apps or copying things from my browser to my notepad (for this very blog) isn’t very easy…at least not yet. I suspect future iterations of the iPad will allow for a seamless window toggle experience much like what one currently gets with Safari.

Further, the iPad lacks an Explorer or Finder feature, something that I personally use all the time to find documents, nor does it seem to have a proper directory or file management system. Again, annoying in the short term, but something easily remedied down the road. The fact that there is the added disappointment that you can’t seem to tether a keyboard to device without cracking it first means, at the very least, that Apple has a few things to work on.

Beyond that, while I haven’t tried loading my desktop phone SIP client onto this device yet, I’m planning on doing that next week and I’ll be sure to let you know how that goes.

But with all that said, Apple has really got things right. They own the device, they own the hardware, and most importantly, they own the OS. While it’s true that Android is an amazing OS in its own right; that RIM has pinpointed how to make a successful email-centric business device, and that Microsoft knows had to make products that employ Blue Screens of Death, Apple not only produces quality products, they know how to create an experience.

For me, the iPad is a one-stop full entertainment, App store, and business device with usable productivity software, and the reason it is able to do all this is because Apple has complete control over the process and thus better control of the overall quality, something Apple’s rivals don’t have.

So while Microsoft, Google, RIM etc… are all busy trying to dethrone the iPad, Apple is, in the meantime, no doubt busy trying to figure out how to stay ahead.

{ 2 trackbacks }

Avoiding the iPad: Why RIM’s Playbook will Succeed —
August 13, 2012 at 12:25 pm
Nielsen: Apple iPad Tops Kids' Holiday Wish List —
August 14, 2012 at 6:16 am

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