Android Tries Television on for Size: Samsung Fights to Retain TV Dominance

by Matt Klassen on September 8, 2010

If the latest rumours are true, the divide between the different compartments of your technological lifestyle may soon be disappearing. Sure with technologies like Bluetooth you can wirelessly connect almost anything to almost anything else; but Samsung is trying something new when it comes to mobile integration. No, its not 3D mobile phones (although those are certainly in the works), it’s Android TV!

While this project has yet to be confirmed, analyst conjecture has tech giant Samsung developing a line of televisions that incorporates the mobile operating system. The reason behind the integration is almost certainly twofold: First, it will allow Samsung to streamline user’s web browsing experience on their television, and second–a lesson that Samsung surely learned from Apple–it will help potential Android mobile users to become accustomed to the OS, something that will certainly help users when deciding which tablet or mobile device to buy.

But before you think Samsung has come up with a great idea, with Google on the march with its own Web TV, set to launch in American later this year, Sony developing its own brand of web-connected TVs, and Apple already defining the future of television, Samsung has clearly been beaten out of the starting gate, leaving it to play catch-up in a market it has long dominated.

There is little question that the television market is in a state of turmoil. With new advancements in visual entertainment technology developing faster than most companies can keep up, it’s difficult to know which avenues to commit funding to and which ones to avoid.

With choices like 3D TV, Internet enabled TV, and now the introduction of mobile operating systems into the mix, most companies, like Samsung, are looking to hedge their bets and develop at least something for every new genre and technological advancement. What this means is that very soon Samsung won’t be the only name in television looking to incorporate Android or another mobile OS into its TV line-up.

But beyond dabbling in every new technological pie, introducing Android to its television line-up has a much simpler reason behind it: market share. With the likes of Sony, Google, and Apple already looking to redefine what television technology looks like, Samsung needs to be proactive to retain its dominance in that particular tech market.

The question remains, however, will consumers flock to televisions employing their favourite mobile operating systems? They would if that internet-connected TV was synced with their favourite tablet device and mobile phone to seamlessly run the same apps, and since that’s what Apple is currently setting up, its little surprise the rest of the market is getting on board.

Welcome to the future of Television.

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{ 1 comment }

Jordan Richardson September 8, 2010 at 7:19 am

The reasons behind the integration seem redundant with people connecting their TVs with their laptops and enjoying endless hours of programming that way. Turning your TV into some sort of weird mobile O/S just seems unnecessary considering the way most people seek out television programming.

I’d be interested in seeing the sales figures of such things as “internet-enabled TVs” and even the 3D TVs, as that would prove or disprove the common assertion that the “television market is in a state of turmoil.”

With most people still crushed by recession economics, is there really as big a market for this stuff as the marketing departments of Apple, etc. would have us believe? Or are people actually realizing that connecting to the internet using a TV screen is about as simple as hooking up a $15 cord to your existing set-up? Maybe consumers are finally discovering that they don’t actually need every scrap of tech that comes out these days.

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