Nielsen Report: Teens Love Texting & Mobile Apps, Avoid Calls

by Gaurav Kheterpal on October 18, 2010

A recent Nielsen report indicates that texting has a bright future ahead, at least amongst the American teen generation that prefer to talk less and text more these days. The report provides some staggering statistics – an average American teen sends or receives an average of 3,339 texts a month, equivalent to more than six every hour.

The report also indicates a silver lining for mobile apps industry with a growing percentage of teen users downloading a wider range of applications as part of their daily smartphone usage.

The other findings of this report indicate that texting is equally popular amongst girls as well as boys, though the former not only text more than their male counterparts, they also call more (and talk more – surprise surprise!). Nearly 43% buy cellphones so that they can send and receive texts with their friends and family. Safety, which was the main reason for getting a phone in 2008, is now less important – it is secondary among girls and less so among boys. As teens use cellphones for picture messaging, Web browsing, mobile internet, downloading apps, email and more, 94% of them are self-proclaimed “advanced data users.”

To be honest, I’m not entirely surprised with the results of Nielsen report. In August, I covered a story regarding a report from Wired suggesting that the average umber of mobile phone calls is declining and the calls are getting shorter every year. Call it ‘Phone Fatigue’ or whatever, voice calls are losing their charm, at least amongst the younger generation. The sudden explosion of “Unlimited text” plans has played its part in promoting the texting culture.

Many industry experts regard texting as the “Ultimate Killer VAS application” and I couldn’t agree more on that. Teens love it because it’s non-intrusive and quick. In fact, the ability to text faster is catching up as a new fashion amongst teens. In August, I covered an interesting story the coveted Guinness World Record for typing the fastest text message.

Excess of anything is bad and texting is no exception to that rule. Excessive texting can lead to injuries such as “Blackberry Thumb“, psychological and sleep disorders. However, that doesn’t seem to deter the majority of American teen population from rigorous texting.

The results of this report were compiled from more than 60,000 mobile subscriber statements and survey information from more than 3,000 teenagers. 

3,000 texts a month? Though I love texting and I send out a few SMS to friends and family occasionally, I don’t see my text usage resembling those insane numbers any time soon. How about you?

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Written by: Gaurav Kheterpal. www.digitcom.ca >. Follow TheTelecomBlog.com > by: RSS>, Twitter >, Identi.ca >, or Friendfeed >

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